Associate Director, Marketing Transformation
Fenergo · Dublin
About us
At Fenergo, we’re not just building software—we’re transforming how the world’s leading financial institutions fight financial crime. Headquartered in Dublin and trusted by over 100 of the world’s top financial institutions, we’re on a mission to change the game.
We’re more than a global leader in AI-powered client lifecycle management—we’re reimagining how financial institutions tackle compliance. From Know Your Customer (KYC) and Anti-Money Laundering (AML) to rapidly evolving regulations, we turn complexity into clarity. Our FinCrime Operating System, powered by agentic AI and intelligent automation, helps financial institutions move faster, act smarter, and stay safer across 120+ countries.
But we don’t stop there.
At Fenergo, we believe in a world where financial institutions aren’t just compliant—they’re confident. Where technology doesn’t just meet regulations—it stays ahead of them. Our mission is to empower financial institutions to stop financial crime and create a safer world.
Every product we build, every innovation we deliver, and every partnership we forge is shaped by that belief. We’re tackling some of the toughest challenges in financial technology. From speeding up onboarding to uncovering hidden risks, our work empowers banks to serve their customers with speed, integrity, and peace of mind.
Join us, and be part of a team that’s building smart solutions, solving real problems, and shaping the future—together.
Overview of Role
Reporting directly to the Global Head of Marketing, the Associate Director, Marketing Transformation is a senior member of the Marketing leadership team and a key partner to the Global Head of Marketing. This is a broad and highly influential role with a clear mandate: drive the transformation of the function, defining what ‘great’ looks like, building the operating model to get there and driving the organisation through the change required to achieve it.
You own the transformation roadmap that will take the marketing function to where it needs to be. You will establish and continuously improve the operating model for Marketing — creating the processes, governance, planning rhythms, reporting structures and ways of working that enable a global team to execute with greater clarity, accountability and pace. You don't wait to be told what needs fixing; you see it and you move.
You bring clarity to complexity, translate decisions into action, and close loops — evvery time. This is not an administrative Chief of Staff role, nor a traditional Marketing Operations role focused primarily on technology. We are looking for someone who moves comfortably between strategy and execution: helping define how the function should operate and ensuring those disciplines become embedded in how the team works every day.
Main Responsibilities
Marketing Operating Model & Execution Excellence
- Design, implement and continuously improve the Marketing operating model, ensuring clear accountability, decision-making, governance and ways of working across the function.
- Establish the core operating cadence for Marketing, including leadership meetings, business reviews, quarterly planning, performance reviews and crossfunctional forums.
- Implement consistent processes for how initiatives are prioritised, planned, resourced, executed and reviewed.
- Establish clear standards and frameworks for briefs, project plans, objectives, milestones, dependencies, risk management and post-programme reviews.
- Drive adoption of these disciplines across the Marketing organisation and cross functional teams, ensuring processes improve execution.
- Identify operational friction and proactively simplify or redesign processes to improve the speed and quality of execution.
Planning, Prioritisation & Resource Management
- Be the operational point-person for the Marketing annual and quarterly planning processes in partnership with the Global Head of Marketing and Marketing leadership team.
- Maintain an integrated view of Marketing's strategic priorities and major programmes, ensuring dependencies, risks and resource constraints are surfaced early.
- Support the Global Head of Marketing and leadership team in making prioritisation and resource-allocation decisions.
- Partner with Finance and Marketing leaders on budget planning, forecasting and ongoing budget governance.
- Ensure the organisation remains focused on the highest-impact activities and has the discipline to stop or deprioritise work where appropriate
Performance Management & Reporting
- Partner with the Revenue Operations team to establish and maintain consistent dashboards, scorecards and reporting that provide meaningful insight into Marketing performance.
- Partner with Marketing functional leaders and analytics teams to improve the quality, consistency and actionability of Marketing data.
- Support the Head of Marketing in preparing executive and Board reporting — translating complex Marketing activity and performance into clear, concise and commercially relevant narratives.
- Ensure performance discussions lead to decisions and actions, not simply reporting
Chief of Staff to the Global Head of Marketing
- Act as a trusted strategic and operational partner to the Global Head of Marketing, helping translate priorities into action across the Marketing organisation.
- Ensure the Global Head of Marketing and Marketing leadership team remain focused on the most important strategic and operational priorities.
- Prepare and structure key leadership discussions, ensuring decisions, owners and follow-up actions are clear.
- Help improve communication and alignment between the Marketing leadership team and the wider organisation.
Strategic Initiatives & Transformation
- Programme -manage high-priority initiatives that cut across Marketing functions or require coordination with Sales, Product, Customer, Finance and other teams.
- Support the evolution and maturation of the Marketing organisation, including changes to structure, capabilities, processes and ways of working.
- Drive initiatives through to completion, constructively challenging where momentum, ownership or execution discipline is lacking.
Requirements
Desired Experience
- Significant experience operating in a senior Marketing role, ideally within a global B2B technology or SaaS organisation.
- Demonstrable experience building or materially improving the operating model of a complex function.
- Strong experience leading annual and quarterly business planning, prioritisation and performance-management processes.
- Experience developing executive-level reporting and communicating effectively with C-suite stakeholders.
- Strong programme-management capability, with a track record of driving complex, cross-functional initiatives from definition through to execution.
- Strong commercial and financial acumen, including experience with budgets, resource allocation and business performance.
- Excellent analytical skills with the ability to turn data and complexity into clear insights, recommendations and decisions.
- Exceptional written and verbal communication skills, including the ability to create concise, executive-ready materials.
What Success Looks Like Within your first 12 months:
- Marketing has a clear, documented and rigorously followed operating model.
- Annual and quarterly planning is structured, integrated and linked clearly to company priorities.
- The Marketing leadership team has a consistent operating cadence with clear accountability for decisions and actions.
- The Head of Marketing and leadership team have a reliable, concise view of Marketing performance, priorities, risks and investment.
- Executive and Board reporting clearly communicates Marketing's contribution to business outcomes.
- Major Marketing initiatives have clear ownership, milestones and governance and are delivered with greater predictability.
- Cross-functional stakeholders experience Marketing as an increasingly disciplined, transparent and commercially focused organisation
Nice to Have
- Experience of Marketing technology, analytics and measurement — though this role is broader than traditional MarTech or campaign operations.
- Familiarity with the B2B financial technology or RegTech landscape.
If you're excited about this role but don't meet every requirement, we still encourage you to apply. We value people who are eager to learn and grow.
Benefits
Our promise to you
We are striving to become global leaders across all of the categories we operate in and as part of that we are a high-performing highly collaborative team that works cross functionally to accommodate our client’s needs.
- Collaboration: Working together to achieve our best
- Outcomes: Drive Success in every engagement
- Respect: A collective feeling of inclusion and belonging
- Excellence: Continuously raising the bar
What’s in it for you?
- Healthcare cover
- Company pension contribution
- Life assurance/ Income protection
- Annual leave
- 3 company closure days
- Annual bonus opportunity
- Work From Home set-up allowance
- Opportunity to work with clients and colleagues on a global scale for a world leader in Client Lifecycle Management
- Other competitive company benefits, such as flexible working hours, work from home policy, bike to work scheme, sports and social committee and much more
- Buddy system for all new starters
- Collaborative working environment
- Extensive training programs, classroom and online, through ‘Fenergo University’
- Opportunity to work on a cutting-edge Fintech Product, using the latest of tools and technologies
- Defined training and role tracking to allow you see and assess your own career development and progress.
- Active sports and social club
- State of the art offices in the heart of Dublin’s Docklands with great facilities, canteen and games area
Diversity, Equality, and Inclusivity
Fenergo is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace, where all employees are valued, respected, and can reach their full potential. We do not discriminate based on race, colour, religion, sex, national origin, age, disability, or any other characteristic protected by applicable law.
Our hiring decisions are based solely on qualifications, merit, and business needs. We believe that a diverse workforce enriches our company culture, fosters innovation, and contributes to our overall success. We strive to provide a fair and supportive environment for all employees, promoting equal opportunities for career development and advancement.
We encourage all qualified individuals to apply for employment opportunities and join our team in contributing to a collaborative and inclusive work environment.
Recruitment Safety
For information on our recruitment process and how to verify communications from Fenergo, please visit our Careers page.