Senior Manager, Media Buyer - Google Ads
One Park Financial · Miami
Company Overview:
One Park Financial (OPF) is a leading Financial Technology company dedicated to empowering small businesses by connecting them with a wide variety of flexible financing and funding options. Our mission is to provide entrepreneurs with the working capital they need to elevate their businesses to new heights. At OPF, we believe in working with high-performing individuals who are ready to play an integral part in our company’s expansion. We know that our success hinges on our people, and we strive to enable them to do what they do best.
Why Join Us?
At OPF, we foster a dynamic and inclusive company culture that emphasizes collaboration, innovation, and personal growth. Our team is composed of passionate, driven individuals who are committed to making a difference. Here’s what you can expect when you join our team:
- Innovative Environment: Work with cutting-edge technology and be part of a team that is constantly pushing the boundaries of fintech
- Professional Growth: We invest in our employees’ growth with continuous learning opportunities, training programs, and career advancement paths
- Supportive Culture: Enjoy a supportive and inclusive work environment where your ideas are valued, and your contributions make a real impact
- Community Focus: Be part of a company that understands the importance of small and mid-sized businesses to their communities and the nation’s financial health
- High-Performing Team: Join a team of badasses who are committed to excellence and are integral to our company’s expansion and success
About the Role
We are looking for a Senior Manager, Media Buyer to own OPF's Google Ads program across Search, Performance Max, YouTube, Demand Gen, and Display, plus Microsoft Ads. Paid search captures business owners at the moment they need capital, and you will be accountable for growing high-intent volume efficiently in one of the most competitive auctions in digital advertising. You are a hands-on, technically fluent operator who knows how to feed Smart Bidding the right signals.
Responsibilities:
- Own strategy, buying, and optimization of OPF's Google Ads and Microsoft Ads accounts across Search, Performance Max, YouTube, Demand Gen, and Display.
- Build and maintain keyword strategy, match types, negative keyword lists, and account structure across English and Spanish campaigns for business funding and working capital intent.
- Manage budgets and bidding strategies (tCPA, tROAS, value-based bidding) to hit cost-per-qualified and cost-per-funded targets.
- Partner with the Tagging Manager to implement and maintain Enhanced Conversions, offline conversion imports from CRM, and conversion value rules so bidding optimizes toward qualified and funded deals.
- Write, test, and refresh responsive search ad copy and assets; manage YouTube and Demand Gen creative testing with the creative team.
- Maintain compliance with Google's financial services policies and advertiser verification, and coordinate with Legal/Compliance on ad copy and disclosures.
- Monitor competitor activity and auction insights, and protect brand terms.
- Partner with the CRO team on landing page testing and message match for search intent.
- Run geo and incrementality tests in partnership with marketing analytics to validate channel contribution.
- Produce weekly and monthly performance reporting with clear insights and recommendations.
How Success Is Measured
- Search impression share on core high-intent terms at target efficiency.
- Cost per qualified lead and cost per funded deal from Google and Microsoft Ads.
- Offline conversion import health and match rates.
- Incremental volume from PMax, YouTube, and Demand Gen.
Requirements
- 5–7 years of hands-on paid search buying, with direct ownership of meaningful Google Ads budgets (ideally $250K+/month).
- Expert knowledge of Google Ads (Search, PMax, YouTube, Demand Gen), Google Ads Editor, and Microsoft Ads.
- Hands-on experience with Smart Bidding, Enhanced Conversions, and offline conversion imports.
- Strong analytical skills with Excel/Google Sheets, GA4, and BI tools; comfortable with Google Ads scripts or similar automation.
- Experience advertising in a competitive, regulated vertical (financial services, insurance, legal, or healthcare).
- Ability to connect platform metrics to downstream business outcomes.
- Google Ads certifications (Search, Display, Video, Measurement).
Nice to Have
- Fluency in Spanish, or meaningful experience building campaigns for US Hispanic and Puerto Rican audiences.
- Experience with lending, RBF/MCA, or SMB lead generation.
- Experience with SA360 or third-party bid management tools.
- Basic SQL for pulling CRM and conversion data.
Benefits
- Competitive salary
- Performance-based incentives
- Comprehensive health, dental, and vision benefits
- 401(k) and paid time off
- The opportunity to shape a fast-growing marketing organization and have a direct impact on company growth
- Growth and development opportunities
- Dynamic and collaborative work environment
- Company events and team-building activities
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