Head of Field Marketing, Commercial
Serval · San Francisco
Who We Are
Serval is an AI-native automation platform transforming how enterprises operate. We build intelligent agents that understand real-world workflows and execute them end-to-end — replacing manual processes and rigid legacy systems with adaptive, learning software. Founded in early 2024, Serval is already trusted by companies like Fox, Notion, Perplexity, Vercel, and Brex to automate high-volume, high-friction operational work across their organizations.
At the core of Serval is an agentic AI platform that turns natural language into production-grade workflows. Our agents don’t just respond to requests — they reason, take action across systems, and continuously improve with usage. What began with operational use cases has quickly evolved into a horizontal AI automation layer used across IT, HR, Finance, Security, Legal, and Engineering.
Our mission is to eliminate repetitive, manual work across the enterprise and give teams leverage through intelligent automation. Long term, we’re building the universal AI operations layer — a system of agents that sits across business functions and runs the workflows that keep modern companies moving.
We’re backed by leading investors including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, Elad Gil, and others.
The mission
Our Commercial segments (Mid-Market, Enterprise, and Majors) are where Serval's growth engine runs: hundreds of target accounts, dozens of AEs, and a pipeline target that keeps getting bigger. You'll own field marketing across all three segments, leading a team of field marketers building the programs, playbooks, and machines that create pipeline predictably and at scale. You'll partner with the VPs and regional VPs of Mid-Market, Enterprise, and Majors to turn what works into repeatable plays every rep can count on.
This is a high-volume, programmatic role: more accounts, faster cycles, and a premium on systems that scale. You'll lead a team of field marketers from day one. Expect scope, budget, and headcount to grow as the segments scale and your programs deliver.
Who you are
A builder of machines. You see one great dinner and immediately think about how to run it in ten cities next quarter.
A systems thinker who thinks like a seller. You know which plays move pipeline at each stage, and you build them so the field can run them without you in the room.
Data-driven and ROI-obsessed. You know your cost per opportunity and pipeline per program, and you're quick to double down on what works and cut what doesn't.
A playbook person with taste. Scale doesn't mean generic. You make programs feel personal across hundreds of accounts.
A leader who executes. Like every leadership role at Serval, this one is a combination of execution, strategy, and management. You'll set the playbook for the segments, run it yourself, and lead the team that scales it. Read how we think about Super ICs and managers.
What you'll do
Own the field marketing strategy for Mid-Market, Enterprise, and Majors: which accounts we go after, how we show up, and how we win.
Design the repeatable program portfolio your team runs: regional dinners, roadshows, executive roundtables, happy hours, conferences, and ABM across direct mail, gifting, and digital - tuned to each segment and each with a playbook, budget model, and success metrics.
Refine the machine behind every program: templated invite sequences, AE follow-up motions, and Salesforce campaign tracking, so your team runs it the same way in every region, every time.
Partner with segment VPs and RVPs on territory plans, target account lists, and quarterly priorities.
Partner with Global Events to maximize your segments’ pipeline from flagship conferences and owned events
Own the segments' budget and reporting. Hold the team accountable to pipeline sourced and influenced, meetings booked, conversion by program, and AE follow-up execution, and use it to decide where the next dollar goes.
Lead and grow the team. Manage the field marketers who run programs day to day across segments: set goals, coach, and hire as we scale. Raise the bar by leading from the front: run programs yourself, get into the weeds when it matters, and use what you learn to level up the team.
What we're looking for
7-10+ years in field marketing, ABM, or demand generation.
Proven track record building scalable, repeatable field programs that drove measurable pipeline and closed-won revenue across many accounts and regions.
Experience managing a team of field marketers: setting goals, coaching, and growing people.
Deep experience partnering with sales leaders and large AE teams. You know how to drive AE adoption and follow-up, not just attendance.
Strong operational skills with Salesforce, HubSpot (or similar), sales engagement tools (Amplemarket, Outreach, or similar), event platforms, and intent tools (6sense, Demandbase, or similar).
Strong data skills. You can build reports, run program-level ROI, and make data-driven decisions about where to invest.
Comfortable with 25% travel with variances seasonally.
What We Offer
Impact: Be a key player in shaping the success of our product and company.
Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
Culture: Join a culture that values innovation, ownership, accountability, and fun.
More jobs at Serval · Marketing & Comms jobs in San Francisco