Director of Acquisition Marketing (Paid Acquisition)
Usercentrics · Lisbon
SHAPE THE FUTURE OF PRIVACY WITH USERCENTRICS
Usercentrics is a global leader in data privacy and privacy-led marketing solutions. We believe there is no need for a trade-off between growth and privacy compliance. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between data-driven business and privacy-led marketing for every size of enterprise. Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization, while achieving full privacy compliance.
About the role
We are looking for a paid acquisition leader to own our self-serve growth. You will manage a team of paid specialists and a monthly media budget of EUR 1-2M across search, social, native, and programmatic. You will be accountable for self-serve sign-ups, trials, premium conversions, and new ARR across the Americas, Europe, and the rest of the world.
You will work closely with our Google team. We are a top account for them, so you will have direct access to their specialists and early access to their products and betas.
What you will do
- Own the self-serve acquisition targets: sign-ups, qualified trials, activated trials, new premiums, and new ARR.
- Set paid acquisition strategy and allocate budget across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, Taboola, RollWorks, and emerging channels such as ChatGPT Ads.
- Manage and develop a team of specialists. Set clear channel and regional ownership, review work, and coach.
- Focus on mentorship and individual member development
- Manage the relationship with our Google team and our agency and contractor partners.
- Oversee campaign activation on behalf of our sales-led program manager. You will not own the sales pipeline target, but your team runs the channels that serve it.
- Decide where to test, scale, or stop spend by market, using CAC and CAC payback.
- Run weekly performance reviews. Investigate KPI changes and find the cause.
- Build business cases for budget and new channels, and present them to senior leadership.
- Work with Product, Growth, Web, Sales, and Finance on funnel changes, tests, and forecasting.
- Use automation and AI tools to reduce manual PPC and reporting work.
Requirements
What we are looking for
- 8+ years of experience in performance marketing or paid acquisition, with deep Google Ads knowledge. Senior-level scope matters more than time in any single channel.
- Experience managing a multi-channel paid budget of EUR 1M+ per month.
- At least 2 years of people management experience. You have hired, developed, and led specialists.
- Strong analytical skills. You are comfortable working with a data warehouse (SQL), BI tools, and attribution data.
- Experience with B2B or PLG SaaS funnels.
- Clear communication with senior stakeholders. You can explain budget decisions with data.
- Experience working with a platform account team (for example Google) to get more from the account.
Nice to have
- Experience coaching someone into a team lead or management role.
- Experience with native and programmatic platforms (Taboola, RollWorks, Outbrain, or similar).
- Experience in privacy, compliance, or other regulated categories.
- Multi-region experience, especially US and Europe.
- Experience with Salesforce, revenue attribution tools, and product analytics.
- Working knowledge of workflow automation and AI tools.
- Experience with emerging ad platforms (AI search and chat ads).
What success looks like in year one
- Self-serve ARR and CAC payback targets are met by region.
- Budget allocation and market expansion decisions follow a documented process.
- Weekly reporting is automated and trusted by leadership.
- The team has clear ownership and a defined team lead structure.
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Usercentrics we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Benefits
WHY JOIN USERCENTRICS?
- Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
- Company culture is important to us - we strive to continuously develop a positive, vibrant and inspiring environment that enables everyone to thrive both personally and professionally
- Get involved! We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different cross-department projects
- Your work-life balance is important to us too - we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy)
- We always remember to have fun along the way, both in our day-to-day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon, Prague, Buenos Aires and New York.
- You are the most valuable asset to our company which is why we’re happy to offer awesome benefits like our personal development budget, job-related language courses and a lot more (depending on your location) to focus on your well being
Some of our benefits
- Development budget for every employee:
- Job-related language courses (English, German, Czech, Spanish, etc.):
- Hybrid working policy with the option to take a workcation (up to 60 days per year)
- Events: team buildings, happy hours, parties/get-togethers, and occasional company-covered breakfasts or lunches (in-office, across offices, online, and in person)
- Gifts: we celebrate life and work milestones at UC (work anniversaries, new baby arrivals, and similar occasions)
- Snacks, fruit, coffee, and drinks in the office
ABOUT US
We are driven by our values #BeBrave, #BetterTogether, #LeadbyExample, #InnovateWithPurpose, #PassionForPrivacy, #GiveBack and #ComeAsYouAre. They show what we believe in and how we work. They help make our team special and guide us in everything we do. They're the heart of our company and inspire us to do our best every day.
We strive to create a diverse, equitable, and inclusive environment (DEI) where everyone feels valued, respected, and empowered to reach their full potential. We believe that our different backgrounds, experiences, and perspectives are our greatest strengths — so we are committed to building with them as we foster innovation and drive our success.
We recognize that this is an ongoing journey. We commit to listening and to continuous learning, growth, and improvement. By embracing DEI principles, we will create a more just and equitable society, and we are proud to play our part in making this vision a reality.
We are #BetterTogether.
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