Head of Marketing
Varick Agents · SF
Head of Marketing @ Varick Agents
ABOUT VARICK:
Varick builds AI agents that take over real operational workflows inside the world's largest enterprises. Our forward-deployed engineers and strategists embed with client teams to map how work gets done and build POCs, then our engineers bring those agents into production. We're venture-backed, revenue-generating from day one, and already in production inside several of these companies. You'll join an elite team from Meta, AWS Bedrock, Citadel Securities, McKinsey, BCG, Stanford, and more.
ABOUT THE ROLE:
You own how Varick shows up in the world. We're early to a category that's about to be obvious, and you build the brand that makes Varick the name enterprises think of first for AI transformation.
This is a builder's role. You set the strategy and you make the work yourself: the posts, the newsletter, the videos, the design, and the website. You need to be a marketer and a designer in one, with really good taste and a deep understanding of AI and of Varick's business.
WHAT YOU'LL DO:
Own Varick's positioning, narrative, and voice across every channel
Run X, LinkedIn, and the newsletter, for the company and for the founders
Make video, including short launch videos for new agents and products
Own design and the website, from article thumbnails to every page, so everything looks like a company that wins
Produce Varick's webinars and executive dinners: the venue, the decor, the publicity, and the videos; the Head of Growth fills the room
Write and design the material for each industry and department we sell to
Turn Varick's client work and research into content that earns credibility with operators and executives
Partner with sales and the founders to sharpen the message based on what actually closes
WHAT WE'RE LOOKING FOR:
6+ years in marketing, with real ownership of strategy and execution, ideally for B2B, enterprise, or technical products
Really good taste. Your portfolio shows it
A marketer and designer in one. You can write the post, design the asset, and cut the video
Deep fluency in AI. You use the tools every day and follow the space closely
Commercial instincts. You tie marketing to pipeline and revenue, not activity
HELPFUL EXPERIENCE:
Marketing at an AI, enterprise software, or consulting company
A personal or company brand you grew from early
Video production and editing
Founder or early-team experience
CULTURE:
Extreme ownership. You own the tasks end-to-end, at an extreme level. You think beyond the task at hand, consider upstream and downstream impact, and are accountable for the entire outcome
An instinctual sense of urgency. You thrive in and help foster an environment with urgency. When a new request comes in, it is instinctually clear to you how that fits into the existing prioritization list. If it goes to the top of the list, you jump on it immediately, help the rest of the team realize the shift, and consider any impact of de-prioritizing other items
Low ego, high agency. We are all on this rocket ship together. If you win, the team wins and vice versa. You don't wait for permission to pursue a task. If you can do something that moves the needle, do it
Curious. Our work requires deep curiosity, both when it comes to understanding the clients' work and what matters to them, and when it comes to keeping up with and adopting the latest AI developments. Examples to showcase this could be pursuing niche interests, reading textbooks on the weekend, questioning the latest research, etc.
Perfectionist. You must be proud of your work product. In a client-facing business, it is critical that we put correct, well-informed, and well-documented material in front of the client. We are held to the highest standards and embody that mindset internally within Varick too
Startup mindset. Things are ambiguous. The hours are long. Weekend work is expected. And this excites you. With AI, the world is moving extremely quickly, and the ways of working are changing every day. We are at the forefront and help facilitate this rapid change. In the next 3, 5, and 10 years, things are going to change significantly, and you join to work hard and be a part of this exciting journey towards an AI-native future
Feedback metabolism. You never need the same correction twice, and you treat every review as compounding rather than criticism. You spot opportunities to give, and are comfortable giving, feedback to all of your peers, be it upward, downward, or horizontal
Competitive. You are here to win. You are driven by performing better than competitors, and by delivering outcomes that move the needle. Your background speaks to your competitive mindset with top performance in e.g., sports, eSports, former career, research, etc.
Based in SF or willing to relocate. On-site in our Financial District office, five days a week
WHAT THIS ROLE ISN'T:
Not a manager of agencies. You make the work yourself, at least until you've earned the right to hire under you
Not demand generation. Our Head of Growth owns pipeline, search, and events; you own the brand and the content
Not brand-by-committee. You have the authority to set the standard
WHY VARICK:
A category in the making. You get to define how a new kind of company is seen
Real material. Agents running inside some of the world's largest companies give you stories most marketers never get
Direct access to the founders, with no layers between you and the decision
High-bar team. Everyone here is someone you'll want to learn from: operators, engineers, and strategists at the top of their craft
Small, early team. Your judgment shapes the product, the playbooks, and how Varick scales
Meaningful equity at a stage where it still compounds
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Employment is subject to a standard confidentiality and non-disclosure agreement.