CRM Executive
Zoopla · London
Hybrid role - 3 days a week in our Tower Bridge office
Who We Are
Zoopla is one of the UK’s most instantly recognisable property brands. In fact, we’re known and loved by over 91% of the nation (and we’re working hard on the other 9%). Our mission is to help the nation make better home decisions - by connecting everyone to their home and giving them personalised insights to help with moving, managing or financing. Over 50 million people visit Zoopla every month to access exclusive data and information on every UK property, search over 500,000 homes for sale and rent, find the best agents and secure the latest mortgage deals.
We’re a growing, dynamic team that embraces innovation and isn’t afraid to push the boundaries. We’re only just starting our journey to redefine the digital property landscape, with much more to explore and achieve. Join us, and transform the way the nation makes home decisions.
About the Role
A great opportunity to join a fast paced CRM team that sits within the wider Zoopla marketing department. Reporting to the CRM Lead, you will support the planning, development, and delivery of our consumer and customer CRM strategy. In this role, you will play a key part in maximising database engagement, driving ROI, and accelerating high-value conversions across our marketable audience.
Working alongside two CRM Managers, you will craft best-in-class email and push notification campaigns. You possess strong organisational skills and collaborate effectively across teams to secure required assets and meet project deadlines. You’ll continuously optimise existing triggered and manual journeys through rigorous testing, while championing new CRM initiatives aligned with our broader business goals.
You are AI-savvy, with hands-on experience using tools like Claude and Gemini to elevate work quality and drive operational efficiency. You will partner with our Content Systems Manager to identify automation opportunities, streamline manual tasks, and scale our reporting.
What We’re Looking For
We need a proactive, data-driven CRM professional who thrives in a fast-paced environment and excels under pressure. You bring deep expertise in customer journey mapping, complex data structures, and strategic campaign planning. Above all, you embrace a test-and-learn mindset and rely on analytical insights to make impactful, data-led decisions. You are confident in building compelling slide decks and presenting performance insights on a regular basis.
Key Responsibilities:
- Full accountability for managing the end to end email and push notification process for our BAU CRM campaigns.
- Manage the calendar of up to 30 campaigns per month, ensuring all requirements are met and content is delivered on time.
- Work under pressure and follow a strict QA process to avoid errors.
- Create strong working relationships with the content and design teams along with other areas of the business to meet tight deadlines and adhere to the Zoopla brand guideline.
- Have a pro-active approach to suggesting and implementing new testing strategies.
- Identify opportunities within the consumer CRM lifecycle, utilising products and features onsite to continually engage the base.
- Regular reporting and optimising, to maximise performance.
- Present back results and learnings confidently and propose next steps.
- Contribute and support new data projects to power personalisation within retargeting campaigns.
- Understand the importance of segmentation to enhance and create new audiences and email journeys based on the data available, delivering the right message at the right time to our users.
Essential skills:
- A minimum of 2 years working in a CRM, digital or marketing role.
- Excellent time management/ organisation skills - ability to manage busy campaign schedules and stick to tight deadlines.
- Exceptional attention to detail and ability to strictly follow process.
- Basic HTML coding skills.
- The ability to develop strong working relationships.
- Good analytical skills - ability to analyse and interpret results.
- Good written communication skills.
- Proficient and willing user of technology.
- Problem solver and fast learner.
- Team player.
- Self-motivated, “can do”, proactive attitude.
- High energy approach.
Desired:
- Experience coding HTML for email campaigns.
- Experience working with ESPs/ CEPs (Iterable).
- Experience producing high level reports with clear insights and recommendations.
- Experience with high level data entry and working within strict processes.
Where you’ll be
At Zoopla, we embrace hybrid working but emphasise the importance of also spending time together. You’ll have the opportunity to work remotely (at home) for two days per week with Mondays, Tuesdays and Thursdays as all-Zoopla days in the office together.
Our home in Tower Bridge is a buzzing hub for collaborative and individual working, with areas to socialise and exercise - within easy reach of London Bridge, Tower Hill and Bermondsey stations. On our doorstep there are plenty of great food spots including a new indoor street food market and landscaped areas to sit by the riverside.
Benefits
- Our hybrid setup means you’ll join us in the Tower Bridge office 3 days each week
- 25 days annual leave + additional leave benefits Including extra days for length of service, plus other leave perks
- Cycle to work and electric car schemes
- Free Calm App membership
- Enhanced Parental leave
- Fertility Treatment Financial Support
- Group Income Protection and private medical insurance
- Gym on-site in London
- 7.5% pension contribution by the company
- Discretionary annual bonus up to 10% of base salary