NHL, YouTube Account Manager

UFC · Remote

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Who We Are:

IMG Digital is a digital sports agency and consultancy within IMG. The team works with sports teams, leagues, federations and governing bodies to create and execute digital strategy, produce engaging content, run social media channels and deliver owned-platform activity. The work is focused on helping sports properties reach new audiences, build stronger relationships with fans and generate value from their intellectual property.

IMG Digital is looking for an Account Manager to support the NHL’s YouTube and social media operation across its two channels, NHL Europe and NHL Deutschland. The role will be based in Germany and will take day-to-day ownership of the planning, production, publishing and optimisation of content for NHL Europe and NHL Deutschland audiences.

This is a hands-on account management role for someone who understands how to build audiences on YouTube, package content for performance and manage delivery across a busy international sports calendar. The successful candidate will work closely with the NHL, IMG Digital colleagues, paid media specialists, creators, production partners and wider market teams.

The role requires a flexible approach to working hours. NHL content and audience activity often peak around games, live events and key publishing windows, so the role will include planned availability across some weekends, early mornings and evenings. Working patterns will be agreed in advance wherever possible, with a focus on fair planning and appropriate time back where required.

Key Responsibilities and Accountabilities

• Own the day-to-day relationship and workflow for the NHL’s two YouTube and social channels, covering NHL Europe and NHL Deutschland, working as a trusted contact for internal and external stakeholders.
• Develop and manage YouTube content plans across NHL Europe and NHL Deutschland around the NHL season, live games, tentpole moments, Global Series activity, local market priorities and relevant cultural opportunities.
• Lead the content posting and publication process across both YouTube channels, including content planning, scheduling, publishing, metadata, titles, descriptions, playlists, thumbnails, end screens and other platform features.
• Own community management across the YouTube channels in German and English, including comments, posts and wider YouTube community areas, responding to audiences and identifying useful feedback and insights.
• Work with NHL.com International teams to coordinate edits, content production, approvals and publishing requirements across the NHL Europe and NHL Deutschland operation.
• Apply a strong understanding of YouTube audience behaviour, search, recommendations, retention, watch time, click-through rate and other relevant performance signals.
• Work with editors, designers, producers, creators and localisation partners to brief, review and deliver high-quality European- and German-language content.
• Adapt international NHL content for German and European audiences while maintaining accuracy, tone of voice, brand standards and platform best practice.
• Manage publishing calendars and approvals, ensuring content is delivered accurately and on time across planned and reactive moments.
• Monitor channel and content performance through YouTube Studio and other reporting tools, identifying clear actions to improve reach, engagement, retention and audience growth.
• Produce regular performance updates and turn data into practical recommendations for the NHL and IMG Digital teams.
• Support the development of repeatable formats, series and programming approaches that can grow the NHL Europe and NHL Deutschland audiences on YouTube over time.
• Coordinate with wider NHL international social/editorial and domestic NHL YouTube teams to share learnings, align campaigns and identify opportunities to reuse or localise content across platforms.
• Maintain clear documentation of content plans, approvals, publishing decisions, performance results and key learnings.
• Support live and near-live content activity when required, including planned coverage around games, events and major NHL announcements.
• Support paid media and YouTube promotion activity across both channels, working with paid media specialists to brief, activate, optimise and evaluate campaigns.
• Lead regular reporting across organic and paid activity, turning channel performance, audience data and campaign results into clear recommendations for the NHL and IMG Digital teams.
• Contribute directly to content creation, including concepts, scripts, copy, briefs, thumbnails and basic video editing where required.

Knowledge and Experience

• Proven experience managing or growing a YouTube channel, ideally for a sports, media, entertainment brand.
• Strong practical knowledge of YouTube Studio, YouTube Analytics, channel publishing and content optimisation.
• Experience developing content plans and managing delivery from brief through to publishing and reporting.
• Native-level German and strong written and spoken English.
• A clear understanding of what makes video content discoverable, clickable, watchable and shareable on YouTube.
• Experience using audience and performance data to improve content decisions and demonstrate results.
• Strong account management and stakeholder communication skills, with the confidence to manage multiple contributors and deadlines.
• Excellent organisation and attention to detail, particularly around publishing, approvals, rights, metadata and localisation.
• A genuine interest in the NHL, ice hockey, sports media and the behaviour of German-speaking audiences.
• Willingness and ability to work flexibly around live sport, including some weekends, early mornings and evenings.

Skills and Abilities

• Strong initiative and a practical, can-do approach to delivery.
• Excellent client-facing and stakeholder management skills.
• Strong organisational skills, with the ability to prioritise, manage deadlines and remain calm under pressure.
• Analytical and curious, with the ability to turn performance data into clear actions.
• High attention to detail across content, publishing, rights, localisation and reporting.
• Collaborative and generous with knowledge, with a willingness to support colleagues and share learnings.
• Comfortable balancing creative judgement, platform expertise, audience insight and operational detail.

Desirable experience

• Experience working with an international sports rights-holder, league, team, broadcaster, publisher or agency.
• Experience with German sports audiences or German-language digital content.
• Experience developing YouTube Shorts, long-form video, live content, compilations or recurring programming formats.
• Familiarity with thumbnail development, video packaging, basic editing workflows and creative testing.
• Experience managing creators, freelancers, production partners or localisation suppliers.
• Knowledge of other social platforms, including Instagram, TikTok, and Facebook.
• Experience working across multiple markets, languages or time zones.
• Experience in paid media, including campaign briefing, audience targeting, optimisation and evaluation.
• Strong reporting experience across organic and paid activity, with confidence presenting insights and recommendations.
• Content creation and editing expertise, including copywriting, scripting, basic video editing, thumbnails and platform packaging.
• Experience supporting live streams, live or near-live publishing and work with hosts, presenters or on-camera talent.

Success Measures

• Consistent, accurate and timely leadership of content posting, publication and community management across the NHL Europe and NHL Deutschland YouTube channels.
• Growth in relevant German-speaking reach, engagement, watch time, retention and returning audience behaviour.
• Clear evidence that performance data is being used to improve content planning, packaging and programming.
• Strong relationships with the NHL, IMG Digital colleagues, creators and production partners.
• A reliable and well-organised operating rhythm around games, live events and key NHL moments.
• Development of scalable content formats and repeatable approaches that strengthen the NHL’s presence on YouTube across NHL Europe and NHL Deutschland.

In addition, success at IMG is driven by four core competencies that apply to all employees:

Business Acumen – Understanding financial drivers, interpreting business data, aligning decisions to strategic outcomes

Operational Excellence – Driving efficiency, governance, and continuous improvement in delivery & operations

Innovation Mindset – Cultivating curiosity, experimentation, and forward-looking capability development

Leadership & Collaboration – Inspiring others, building trust, and enabling collaboration across teams

Working Conditions

 
We are seeking an exceptional Executive Assistant to provide trusted, proactive and highly organised support to the SVP, Global Partnerships and the SVP, Rights and Commercial Development, EMEA.

This is a high-impact role at the centre of a fast-paced, commercially focused environment. The successful candidate will manage complex executive priorities, anticipate needs, protect confidentiality and ensure both leaders are able to operate effectively across internal teams, business partners and senior stakeholders.

The role requires excellent judgement, calmness under pressure and the ability to build strong relationships at all levels. You will be comfortable moving between strategic priorities and detailed execution, while maintaining a high standard of accuracy, discretion and professionalism.

Key Responsibilities and Accountabilities

Executive support and prioritisation

• Manage complex, often competing calendars across multiple time zones, ensuring the executives’ time is aligned to strategic priorities.
• Act as a trusted gatekeeper and first point of contact, using sound judgement to assess urgency, relevance and appropriate access.
• Prepare daily and weekly schedules, briefing materials, meeting packs and concise summaries to support effective decision-making.
• Anticipate upcoming requirements, identify conflicts and proactively resolve issues before they affect the executives or wider team.
• Coordinate preparation for leadership meetings, business reviews, partner meetings, conferences and other high-profile engagements.
• Track actions, decisions and follow-ups to ensure commitments are completed on time.

Meeting and stakeholder coordination

• Organise internal and external meetings involving senior leaders, clients, rights holders, partners, agencies and other commercial stakeholders.
• Coordinate agendas, attendees, pre-reads, presentations, room requirements, technology and follow-up communications.
• Build constructive relationships with executive assistants and stakeholders across the organisation and with external partners.
• Support the executives’ participation in key events, including preparation of itineraries, contact schedules and on-the-ground logistics.
• Ensure the right people have the right information at the right time, while maintaining appropriate confidentiality.

Travel and event management

• Arrange complex domestic and international travel, including flights, accommodation, transfers, visas and detailed itineraries.
• Manage changes, cancellations and last-minute requirements efficiently and with minimal disruption.
• Coordinate travel and schedules around major sporting, entertainment, commercial and corporate events.
• Maintain accurate travel preferences, key contacts and relevant logistical information.
• Process expenses and support invoice management and reconciliation in line with company policy.

Business administration and information management

• Draft, format and proofread correspondence, presentations, briefing notes and other executive materials.
• Maintain orderly, accessible and appropriately secure electronic and physical filing systems.
• Handle sensitive commercial, financial, contractual, personnel and business information with absolute discretion.
• Support budget tracking, purchase orders, invoices and other administrative processes as required.
• Assist with selected projects, presentations, reporting and team initiatives that require executive coordination.
• Help improve ways of working, templates, routines and processes across the executive support function.

Knowledge and Experience

• Significant experience supporting one or more senior executives in a complex, international organisation.
• Experience in a commercial, media, sports, entertainment, partnerships, rights or similarly fast-paced environment is desirable.
• Proven ability to manage multiple demanding calendars and shifting priorities with excellent attention to detail.
• Strong experience arranging complex international travel and coordinating high-profile meetings and events.
• Excellent written and verbal communication skills, with the confidence to engage senior internal and external stakeholders.
• Highly organised, dependable and solutions-oriented, with a proactive approach to anticipating requirements.
• Comfortable working independently while collaborating effectively with a broad range of teams and stakeholders.
• Strong proficiency in Microsoft Office, including Outlook, PowerPoint, Word and Excel; experience with collaboration and travel-management tools is an advantage.
• Flexibility to work outside standard hours occasionally when business needs or executive schedules require it.

Skills and Abilities

• Trusted and discreet, with a high level of integrity.
• Calm, composed and resourceful under pressure.
• Commercially aware and curious about the business.
• Detail-oriented without losing sight of the bigger picture.
• Pragmatic, adaptable and comfortable with ambiguity.
• Warm, polished and professional in every interaction.

In addition, success at IMG is driven by four core competencies that apply to all employees:

Business Acumen – Understanding financial drivers, interpreting business data, aligning decisions to strategic outcomes

Operational Excellence – Driving efficiency, governance, and continuous improvement in delivery & operations

Innovation Mindset – Cultivating curiosity, experimentation, and forward-looking capability development

Leadership & Collaboration – Inspiring others, building trust, and enabling collaboration across teams

Working Conditions

• This is a permanent position
• Working hours are 9:00 – 17:00, Monday to Friday
• This is a remote position based in Germany.
• Expected to provide support out of usual working hours at times as Executives travel or attend events
• Adapting to use of new systems and technology where appropriate
• German language fluency essential
  

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