Area Marketing & Communications Manager

Accor · Cape Town

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Company Description

• "Why work for Accor?"
• We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
• By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
• Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

Job Description

The Area Marketing & Communications Manager at Pullman Cape Town City Centre is responsible for executing all property-level marketing, branding, public relations, and communications activities aimed at enhancing market positioning and maximizing portfolio profitability.

Reporting to the Director of Sales & Marketing (DOSM)/Co, the Manager is responsible to execute marketing plans, manage media relations, oversee content creation, and track performance against KPIs. The Marketing & Communications Manager manages media and public relations, brand collaterals, and Heartists® communications, collaborating with Sales, Revenue Management, Operations, HR and external agency partners.

Key Responsibilities

Execution & Organizing

• Execution of annual marketing and communications plans, aligning activities with department budgets, ROI targets and wider business objectives.
• Monitor industry, cultural, and travel trends; conduct competitive analysis.
• Execute public relations activities for the hotel based on its marketing goals.
• Brand Identity & Communications Messaging
• Ensure brand consistency across all guest touchpoints including signage, collateral, guest experiences, events, B2B (corporate, trade, MICE) and B2C (leisure, lifestyle) channels.
• Coordinate with design and production agencies for timely delivery of marketing materials, hotel gifts and media giveaways.
• Implement global/regional brand campaigns using provided guidelines and assets.
• Maintain and create visual assets like photography, videography and graphics for marketing and PR, as per brand guidelines.
• Public Relations & Media Relations
• Execute PR and media activities per annual strategy, covering F&B, rooms, spa, leisure, MICE.
• Update media kit with fact sheets, executive bios, imagery, and brand content.
• Support press events, visits, and familiarization trips to boost hotel exposure.

• Draft news releases, articles, and executive statements to enhance brand storytelling.
   
• Maintain media databases, mailing lists, and clipping reports for monitoring and planning.
• Respond promptly to media inquiries and assist with crisis communication protocols.

Campaign Development & Execution

• Implement multi-channel campaigns aligned with annual plans and brand guidelines.
• Support brand activations, sponsorship, media partnerships, events, and experiences ensuring creative excellence and maximizing engagement and interest.
• Track campaign performance and recommend optimizations based on data insights.

Agency & Partner Management

• Handle daily communication with creative and PR agencies on scope, timelines, and budgets.
• Coordinate hotel participation in promotions, tourism board campaigns, events and collaborations.  

Financial & Performance Management

• Track marketing expenses and manage the MarComm budget.
• Prepare regular reports on campaign performance, media coverage and ROI for leadership review.

Operations

• Collaborate with Sales, F&B, Spa, Rooms, Loyalty and Events to align marketing and communications initiatives with operational needs.
• Support T&C in managing the hotel’s LinkedIn presence, amplifying media coverage and executive thought leadership.

Administration

• Maintain an organized archive of marketing materials, media assets, and key reports.
• Distribute monthly calendars, media schedules, and campaign performance reports.
• Daily media monitoring, compile clipping files, share summaries with leadership and PR teams.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
• 3-5 years of hands-on Marketing and PR experience preferably in hospitality or a consumer‑focused industry.
• Strong copywriting and editing skills, with attention to detail.
• Experience managing agency relationships and coordinating multi‑channel campaigns.
• Ability to work effectively in a fast‑paced, team‑oriented environment.
• Knowledge in brand communication tools and platforms. Experience in media relations, press release writing, event planning, content creation, and managing design and production of marketing collaterals.
• Familiarity with basic design software (Canva, Adobe Suite) and internal communication platforms.
• Understanding of branding, public relations, storytelling, guest engagement, and cross-functional campaign coordination. Experience in managing marketing agencies and creative vendors is a plus.

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