Senior Manager, Creator Community and Engagement
Harvard University · Boston
Company Description
By working at Harvard University, you join a vibrant community that advances Harvard's world-changing mission in meaningful ways, inspires innovation and collaboration, and builds skills and expertise. We are dedicated to creating a diverse and welcoming environment where everyone can thrive.
Why join the Harvard T.H. Chan School of Public Health?
The Harvard T.H. Chan School of Public Health is a world-renowned institution dedicated to advancing public health through cutting-edge research, education, and global collaboration. Our school is a special place to work because of its vibrant, mission-driven community, interdisciplinary approach, and commitment to addressing some of the most pressing health challenges worldwide. We foster a collaborative and inclusive work environment where innovation, continuous learning, and work-life balance are valued.
Learn more about the School’s mission, objectives, and core values, our Principles of Citizenship, and about the Dean’s AAA vision about our school’s ongoing strategic initiatives.
Job Description
Job Summary:
Harvard T.H Chan School of Public Health’s Center for Health Communication equips public health leaders to credibly communicate health information to an increasingly skeptical and fragmented world. Our mission: to define, teach, and share best practice in health and science communication.
The Center’s Creator Program equips creators with accurate, evidence-based health information so they can show up for their audiences with clarity, credibility, and care. Nearly 1,000 creators have joined the program, which offers educational resources, events, expert connections, and a growing online community. A Creator Advisory Board helps ensure that the program remains responsive to creators’ needs and grounded in the realities of their work.
We’re looking for a Senior Manager of Creator Community and Engagement to grow, activate, and strengthen the Creator Program’s community.
Job-Specific Responsibilities:
The Senior Manager will lead the identification and recruitment of creators from a broad range of backgrounds, help existing program participants become active members of the Center’s online creator community, and build lasting relationships that make the Creator Program a trusted and valuable resource.
Drawing on a deep understanding of short-form video creators and the broader creator economy, the Senior Manager will design engagement strategies that reflect creators’ motivations, workflows, pressures, and relationships with their audiences. They will work closely with the Creator Advisory Board and Center colleagues to shape the program’s resources, virtual gatherings, annual in-person summit, and other forms of support.
The Senior Manager will also own and continually improve the program’s creator database. In partnership with the Center’s research team, they will strengthen data collection, tracking, and reporting; help automate the responsible collection of information from the community platform and relevant social media platforms; and use resulting insights to improve recruitment, engagement, retention, and long-term relationship-building.
Responsibilities include:
- Recruit creators to our community, including via ecosystem partnerships
- Develop, manage, and execute a recruitment strategy that inspires hundreds more creators to join the Creator Program.
- Identify, cultivate, and recruit creators representing a broad range of health interests, communities, platforms, audience sizes, professional backgrounds, and lived experiences.
- Build and manage a strong pipeline of prospective creators, moving them from initial outreach through enrollment and active participation.
- Develop authentic, tailored recruitment approaches for different creator communities.
- Cultivate relationships with creator networks, platforms, agencies, professional associations, and other organizations that can extend the program’s reach and relevance.
- Represent the Creator Program externally and serve as a credible ambassador for its mission and offerings.
- Identify opportunities for current participants, advisory board members, and alumni to serve as program ambassadors and referral partners.
- Activate and engage our creator community
- Lead efforts to onboard existing Creator Program participants to the Center’s new online community platform.
- Design onboarding journeys, outreach campaigns, and personalized interventions that move creators from enrollment to meaningful participation.
- Develop and manage an ongoing rhythm of community activity that gives creators compelling reasons to participate and return.
- Create opportunities for peer learning, exchange, collaboration, and relationship-building across a diverse creator community.
- Monitor participation and identify where creators encounter barriers, become inactive, or disengage.
- Test and refine strategies to improve activation, repeat participation, retention, and creators’ sense of belonging.
- Ensure that community engagement is distributed broadly rather than concentrated among a small group of highly active participants.
- Maintain creator relationships and provide support
- Serve as a visible, trusted, and responsive point of contact for creators across program cohorts.
- Build sustained relationships with current participants, alumni, creator advisors, and other members of the creator ecosystem.
- Develop a nuanced understanding of creators’ needs, goals, pressures, and ways of working.
- Offer tailored guidance and connect creators with relevant Center resources, experts, peers, and learning opportunities.
- Help creators navigate the opportunities and challenges involved in communicating about complex, sensitive, or contested health topics while respecting their voice, independence, and relationship with their audiences.
- Identify emerging creator needs and bring those insights into the Center’s strategy, educational offerings, and research.
- Oversee creator database and insights
- Own and continually improve the Creator Program’s creator database, ensuring that it serves as the authoritative record of creator relationships, participation, and engagement.
- Assess the existing database and develop a roadmap for improving its structure, usability, data quality, segmentation, and reporting capabilities.
- Define and maintain consistent processes for recording creator profiles, interests, expertise, platforms, audience characteristics, outreach, program history, and engagement.
- Build a comprehensive view of the creator journey, from prospect and applicant through enrollment, onboarding, active participation, and alumni engagement.
- Partner with the Center’s research team to define meaningful measures of recruitment, activation, engagement, retention, and reach.
- Work with research and technical colleagues to automate responsible data collection from the community platform and relevant social media platforms and to develop useful dashboards and reports.
- Translate findings into practical improvements to recruitment, programming, community engagement, and creator support.
- Contribute to creator-informed programming and events
- Work closely with the Creator Advisory Board to ensure that the program remains relevant, useful, and grounded in creators’ experiences.
- Co-design toolkits, playbooks, virtual community calls, and other creator-facing supports.
- Help shape the goals, content, and participant experience for the Creator Program’s annual in-person summit.
- Partner with the Program Manager and other Center colleagues to translate creator needs into educational resources and programming.
- Recruit creators to participate in events and support strong attendance and engagement before, during, and after each experience.
- Gather creator feedback and use it to improve future programming.
- Perform other related duties that advance the Creator Program’s goals.
PLEASE NOTE:
- This position has a term appointment of December 31, 2027 with the possibility of extension.
- Candidates must submit both a resume and cover letter when applying. Applications received without a cover letter will not be considered.
- Shortlisted candidates will be required to submit writing samples and more details will be shared during the interview process.
- This position may require occasional night or weekend work.
- This is a primarily remote position, however, recurring on site work will be required for certain meetings and events.
- This position will require occasional travel, including for the annual summit.
Qualifications
Basic Qualifications:
- Bachelor's degree or equivalent experience is required.
- 5+ years of relevant experience is required.
Additional Qualifications and Skills:
- Bachelor's Degree; Master's Degree in a related field is a plus. Degree in a related field such as health or healt science is preferred
- Experience working within a University, nonprofit, or mission-driven setting
- Firsthand experience as a creator, particularly on a short-form video platform, is a plus
- Deep understanding of the short-form video creator ecosystem and broader creator economy, including creator motivations, workflows, audience relationships, platform dynamics, monetization models, and emerging opportunities and pressures.
- Demonstrated ability to build trusted, authentic relationships with creators across varied backgrounds, fields, audience sizes, and communities.
- Experience developing and executing creator recruitment, engagement, community activation, or relationship-management strategies.
- Experience building or managing an online professional, creator, or peer community.
- Experience using and improving a CRM, creator-management platform, community-management system, or comparable relationship database, including processes for data quality, segmentation, tracking, and reporting.
- Experience interpreting engagement and performance data and translate findings into practical recommendations and decisions.
- Experience collaborating with research, data, or technical teams to automate data collection or develop dashboards and reporting systems.
- Experience designing and facilitating virtual or in-person programs and experiences for creators.
- Experience advising or supporting creators who communicate about health, science, or other high-consequence subjects; familiarity with public health, health communication, science communication, journalism, or a related field is especially valuable.
- Understanding of the ethical, privacy, and consent considerations associated with collecting and using creator and social-platform data.
- Communication, organization, independence, judgment, and intellectual curiosity.
Additional Information
- Appointment End Date: December 31, 2027
- Standard Hours/Schedule: 35 hours per week
- Visa Sponsorship Information: Harvard University is unable to provide visa sponsorship for this position
- Pre-Employment Screening: Identity, Education
Join the Harvard T.H. Chan School of Public Health to support our mission of health research and education, and to be a part of the oldest institution of higher learning in the country!
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- The Harvard T.H. Chan School of Public Health does not provide visa sponsorship, now or in the future, for staff positions.
- Harvard University requires pre-employment reference checks and background screenings.
- This position has a 90 day orientation and review period.
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The health of our workforce is a priority for Harvard University. With that in mind, we strongly encourage all employees to be up to date on CDC-recommended vaccines.
Work Format Details
This position has been determined by school or unit leaders that some of the duties and responsibilities can be effectively performed at a non-Harvard location. The work schedule and location will be set by the department at its discretion and based upon operational needs. When not working at a Harvard or Harvard-designated location, employees in hybrid positions must work in a Harvard registered state in compliance with the University’s Policy on Employment Outside of Massachusetts. Additional details will be discussed during the interview process. Certain visa types and funding sources may limit work location. Individuals must meet work location sponsorship requirements prior to employment.
Salary Grade and Ranges
This position is salary grade level 057. Please visit Harvard's Salary Ranges to view the corresponding salary range and related information.
Benefits
Harvard offers a comprehensive benefits package that is designed to support a healthy work-life balance and your physical, mental and financial wellbeing. Because here, you are what matters. Our benefits include, but are not limited to:
- Generous paid time off including parental leave
- Medical, dental, and vision health insurance coverage starting on day one
- Retirement plans with university contributions
- Wellbeing and mental health resources
- Support for families and caregivers
- Professional development opportunities including tuition assistance and reimbursement
- Commuter benefits, discounts and campus perks
Learn more about these and additional benefits on our Benefits & Wellbeing Page.
EEO/Non-Discrimination Commitment Statement
Harvard University is committed to equal opportunity and non-discrimination. We seek talent from all parts of society and the world, and we strive to ensure everyone at Harvard thrives. Our differences help our community advance Harvard's academic purposes.
Harvard has an equal employment opportunity policy that outlines our commitment to prohibiting discrimination on the basis of race, ethnicity, color, national origin, sex, sexual orientation, gender identity, veteran status, religion, disability, or any other characteristic protected by law or identified in the university's non-discrimination policy. Harvard's equal employment opportunity policy and non-discrimination policy help all community members participate fully in work and campus life free from harassment and discrimination.