Trade Marketing Specialist
Red Bull · Madrid
Descripción de la empresa
From nightclubs, bars and festivals to quick service restaurants and delivery apps, the On Premise is a unique environment where people come together with an ice cold can of Red Bull. The On Premise Marketing Specialist (Trade Marketing) is a national role that turns trade marketing strategy into customer-facing activation. Working with the Trade Marketing Manager and the sales organisation, the Specialist builds and executes activation plans with strategic customers, develops the tools and materials that make them happen in the outlet, and tracks their impact. The role sits close to the customer and the field: it is the hands-on link between the plan on paper and what the consumer sees at the point of sale.
Descripción del empleo
Building Activation Plans with LSR Customers
- Co-develop customer activation plans with the sales organisation, translating segment strategy into concrete programs for strategic accounts.
- Take part in customer meetings and planning sessions as the marketing counterpart, capturing needs and turning them into activation proposals.
- Build tailored activation concepts that support the acquisition of new business and drive demand within existing accounts.
- Coordinate with Brand, Culture, Sports and Media Network counterparts to bring consumer marketing assets into customer plans
Executing in the Outlet
- Own the end-to-end execution of activation plans: timing, materials, roll-out and follow-up with sales and field teams.
- Develop and manage the POS materials and activation toolkits required for each program, from brief to delivery in the outlet.
- Manage agencies and suppliers for production and installation, ensuring quality, cost and deadlines.
- Support Key Account and field teams during roll-out, solving execution issues on the ground and adapting tools to local needs.
- Define and share execution standards and best practices across channels and regions.
From Activation to Impact
- Define activation KPIs together with the Trade Marketing Manager and track them consistently across programs and accounts.
- Build and maintain activation reporting, showing results in a clear and easy-to-understand way for sales teams and senior stakeholders.
- Analyse activation performance to identify what works, what doesn't and where to scale.
- Feed learnings back into the next planning cycle.
From Data to Actionable insights
- Analyse relevant On Premise data to identify trends, measure performance and inform strategic decisions.
- Translate complex market information into clear, practical recommendations for the sales organisation and senior stakeholders.
- Monitor activation performance and define KPIs to track impact across segments and initiatives.
Business Plan Contributor
- Contribute to the annual On Premise Marketing business plan with customer and activation insights.
- Manage the activation budget assigned to the role, tracking spend against plan in alignment with Controlling.
- Track performance against plan during the year, flagging deviations early and proposing corrective actions.
"Living" the Red Bull On Premise Culture
- Be an active ambassador for the Red Bull brand and product in front of customers, the team and the On Premise Network.
- Assume and live the Red Bull On Premise culture.
- Uphold brand image standards and premium values in every activation and touchpoint.
Requisitos
- Minimum 3 years in Trade Marketing, Customer Marketing or Field Marketing, ideally in FMCG or beverages.
- Mandatory experience in LSR (Limited Service Restaurants), including strategic management of large accounts and customer growth initiatives.
- Strong experience developing and executing strategic plans with large LSR accounts.
- Knowledge of the On Premise channel: HORECA, restaurants, bars, clubs, QSR.
- Proven experience building and executing activation plans with customers, from concept to outlet.
- Hands-on execution profile: comfortable managing POS, materials, agencies and timelines.
- Experience working closely with sales teams, key accounts and stakeholders.
- Demonstrated ability to lead teams and effectively manage complex stakeholder environments.
- Proven conflict management and resolution skills across customers, teams and cross-functional stakeholders.
- Demonstrated experience leading strategic initiatives in complex environments, building alignment and driving collaboration across multiple internal and external stakeholders without direct people management responsibility.
- Highly collaborative mindset, with the ability to build strong relationships and work effectively across cross-functional teams, customers and external partners
- Proven experience developing and executing strategic growth plans, identifying client growth opportunities and driving business development initiatives.
- Strong prioritisation and organisational skills, with the ability to manage multiple programs simultaneously. Solid analytical skills: able to build KPIs, reporting and turn data into clear recommendations.
- Highly autonomous professional with a proactive mindset and proven ability to take full ownership of projects, ensuring delivery against objectives and measurable business impact.
- Medium to advanced Excel and PowerPoint.
- Ability to work flexible hours when activations require it.
Información adicional
- Travel 30%
La descripción de la presente oferta de empleo pretende recoger la información que, de forma general y no exhaustiva, resulta necesaria para identificar las características generales del puesto de trabajo, con el objetivo de que aquellas personas que deseen aplicar y participar en el proceso de selección, puedan hacerlo con plenas garantías legales. Asimismo, se le informa de que Red Bull España, S.L. tratará su candidatura y la de los demás candidatos con pleno respeto al ordenamiento jurídico vigente y a los derechos fundamentales; en particular, la igualdad de trato y no discriminación. Asimismo, se informa a las personas que deseen iniciar el proceso que ninguna expectativa de derecho podrá generarse derivada de la presente oferta de trabajo.