Senior Marketing Manager, Häagen-Dazs & Baskin-Robbins
Nestlé · CA$117,000–CA$140,000 (stated in the posting)
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- Senior Marketing Manager, Häagen-Dazs & Baskin-Robbins
Position Snapshot
Business area: Nestle Canada Inc
Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8;
Hybrid
A little bit about us
While Nestlé is known for KitKat®, Gerber®, Nescafe®, and Maggi®, our recipe for success comes down to one thing: our people.
We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,400+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We’re a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward.
Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.
What to Expect:
Take the lead in shaping the next chapter of Nestlé Canada’s premium ice cream business, including the iconic Häagen-Dazs and Baskin-Robbins brands. You’ll own the strategic direction of the portfolio, bringing together brand strategy, innovation, consumer insights, and commercial thinking to drive sustainable and profitable growth.
You’ll partner with global brand owners, licensors, agencies, and cross-functional teams to bring exciting ideas to life, strengthen brand power, and deliver meaningful business results. Along the way, you’ll lead and develop a talented team while creating a culture of agility, collaboration, accountability, and high performance. This position is an existing vacancy.
A day in the life:
- Own the P&L and portfolio strategy for the Premium Ice Cream portfolio in Canada, including budget allocation, investment decisions, and actions to maximize ROI, market share, brand health, and profitable growth.
- Build a deep understanding of consumers, customers, competitors, and market trends. Develop strategies across the 4Ps and lead integrated communications for large-scale and complex campaigns.
- Lead annual and long-term business planning, including business reviews and brand plans. Set clear strategic priorities and make choices across brands and investment, gaining cross-functional alignment and adapting plans as consumer, customer and business needs evolve.
- Partner with technical, operations, and commercial teams to lead innovation and renovation plans. Develop consumer-focused innovation strategies and strong go-to-market plans.
- Lead, coach, and motivate two direct reports while influencing peers and cross-functional partners. Build alignment around priorities and create an inclusive, accountable, and high-performing team environment.
Role Requirements
- Minimum 8+ years of progressive marketing experience, ideally within CPG or food and beverage.
- University degree in Marketing, Business, or a related field, or an equivalent combination of education and experience.
- Minimum 3+ years of people management experience.
- Proven experience in brand management, marketing fundamentals (4Ps), brand/marketing planning, innovation, and P&L ownership.
- Experience managing global brands, large teams, agency partnerships, creative briefs, and large-scale marketing campaigns.
- Experience leading cross-functional or cross-divisional teams and projects, including collaboration with Sales, Finance, Supply Chain, Operations, and other functions.
- Ability to manage high-priority, complex, and strategic initiatives.
- Demonstrated agility and comfort working through change and ambiguity, with a hands-on and results-focused approach.
Preferred Skills
- Experience working with premium brands is an asset.
- Strong analytical and strategic thinking, with the ability to make recommendations using financial and business data.
- Strong presentation and storytelling skills, including creating clear and comprehensive presentation decks.
- Excellent verbal and written communication skills, with the ability to engage, influence, and align different stakeholders.
- Strong ability to collaborate, negotiate, and build relationships across different teams, functions, and levels of the organization.
- Ability to provide clear direction, coaching, and motivation to direct reports.
- Experience working with external suppliers, creative agencies, and licensors, providing strategic direction and building productive partnerships.
- Strong stakeholder and conflict management skills, with the ability to resolve issues while maintaining collaborative relationships.
- Demonstrates inclusive and respectful communication, with the ability to work effectively across diverse teams and cultures.
Benefits
- Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
- Company matched pension plan
- Four weeks of Vacation and five personal days (Personal Paid Holidays)
- Flexible and hybrid work arrangements
- Excellent training and development programs as well as opportunities to grow within the company
- Access to Educational Assistance & Tuition Reimbursement
- Bonus eligibility
- Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
- Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
- Adoption benefits to remove some of the financial barriers associated with adoption
- Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
- Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
Compensation Range: CAD 117,000 – CAD 140,000 + bonus eligibility
At Nestlé Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a