Senior Director Brand Marketing
Nestlé
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- Senior Director Brand Marketing
- Foods you love. Brands you trust. And a career that empowers you to grow.
- At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.
- Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
- This position is not eligible for Visa Sponsorship.
POSITION SUMMARY
The Senior Director, Brand Marketing is the senior marketing leader for Stouffer’s, an iconic, nationally scaled brand and one of Nestlé USA’s flagship businesses. This role is responsible for shaping the next chapter of the brand, establishing a bold strategic vision and positioning Stouffer’s for sustained, profitable growth.
This leader will shape every part of the brand and portfolio agenda, from brand equity, positioning, and consumer insight to innovation, commercial execution, and P&L performance. They will also lead an integrated product experience (PX) and customer experience (CX) team, using data, technology, and emerging capabilities to deepen consumer connection and accelerate growth.
Leadership capability and potential are critical to success in this role. The Senior Director must demonstrate strong leadership presence, sound judgment, and the confidence to challenge conventional thinking and advance bold ideas. They will be expected to inspire and develop high-performing teams, build followership across the organization, and influence senior leaders and cross-functional partners to drive the business forward.
For an ambitious marketing leader ready to make their mark on a brand people know and love, this is a defining opportunity, with the potential to grow into broader marketing leadership.
PRIMARY RESPONSIBILITIES
Strategy & Brand Portfolio Leadership
- Lead development and execution of the Stouffer’s brand and portfolio strategy, aligned to 3–5 year growth
- horizons and Frozen Division priorities.
- Own the annual brand operating plan for Stouffer’s, translating strategy into clear objectives, tactics, and
- resource plans to deliver NNS, share, and profit targets.
- Set an insight-anchored brand ambition for Stouffer’s, including role of the brand, price/pack architecture, and
- renovation vs. innovation choices.
- Establish brand guardrails and frameworks that ensure consistency and scalability across formats, occasions,
- channels, customers, and product/customer experiences.
- Serve as the primary brand decision owner, escalating strategic trade-offs and recommendations as needed.
Consumer, Brand & Innovation
- Lead consumer and shopper insight development to identify needs, tensions, and demand spaces that inform
- brand strategy, positioning, and growth priorities.
- Own the Stouffer’s innovation and renovation agenda, partnering with R&D and cross-functional teams to
- build a robust, stage-gated pipeline from concept through commercialization.
- Drive product experience superiority across taste, quality, packaging, claims, value proposition, and usage
- occasions to maintain a defensible, differentiated consumer proposition.
- Convert foresight and consumer insight into a stronger innovation pipeline, seeing around corners and
- shaping choices before the market shifts.
- Ensure innovation and renovation plans are grounded in consumer insight, operational feasibility, commercial
- impact, and brand equity.
Data, Insights & Measurement
- Leverage brand health and business performance metrics (penetration, repeat, equity, ROAS) to guide
- decision-making and performance management.
- Lead post-launch reviews, test-and-learn plans, and continuous optimization efforts to elevate marketing
- effectiveness.
- Use insights and analytics to inform trade-offs, investment shifts, personalization opportunities, and strategic
- refinements.
Media, Communications & Agency Leadership
- Lead integrated, full-funnel communications planning for Stouffer’s, ensuring strong linkage from brand
- strategy to creative and media execution.
- Champion creative excellence and consistency across paid, owned, earned, retail media, creator/social, and
- digital commerce touchpoints.
- Own day-to-day leadership of the Stouffer’s agency ecosystem, including briefing, performance management,
- and budget stewardship.
- Partner with Digital, Media, Shopper, and Customer teams to advance consumer engagement, customer
- experience, and effectiveness across channels.
Integrated Growth Planning & RGM
- Develop and manage brand-level investment frameworks, including PFME, media, retail media, and shopper
- investments.
- Lead planning, tracking, and optimization of PFME spend to maximize demand generation, brand health, and
- ROI.
- Partner closely with RGM/SRM, Finance, and Sales to deliver value growth through price, pack, promotion,
- and mix optimization.
- Balance near-term performance delivery with long-term brand and equity building.
Commercial Excellence & Retail Execution
- Translate Stouffer’s brand strategy into customer-ready growth stories and joint business planning inputs.
- Partner with CDCE and Sales to strengthen customer experience across physical and digital shelf, including
- content, PDPs, ratings & reviews, retail media, and activation plans.
- Support Integrated Commercial Planning (ICP) and contribute to multi-year market and customer strategies.
- Act as the brand voice in key commercial forums, ensuring alignment from strategy to execution and from