Global Product Marketing Project Manager

Estée Lauder Companies · Neuilly-sur-Seine

About the brand
Lab Series skincare for men, launched in 1987 with a LAB dedicated exclusively to understanding men’s physiology and unique skin needs. With over 30 years of research and development, Lab Series has created high-performance solutions with technology and active ingredients to work with men’s skin.

Position Overview:
As a Product Project Manager, you will own all skincare launches and programs across your franchises. You will lead the conception, development, and execution of innovative 360° marketing strategies and product concepts to drive business globally and strengthen brand differentiation. Working in an international environment, you will collaborate closely with cross-functional teams to ensure the timely delivery of all programs, while evolving within a high-potential brand in the still-emerging men’s skincare category.

Responsibilities

New Product Development & Product Relaunch
Develop product portfolio to support brand's strategic direction, including focus on hero products and fast-growing subcategories and benefits, with a key focus on APAC (China key market) and NA (US home market).
Manage end-to-end launch process, from product concept to go-to-market strategies focused on the consumer journey.
Identify white space based on product architecture opportunities, market trends, sub-category evolution. Leverage findings from consumer insights, social listening, CRM data.
Develop strong partnerships with cross-functional teams to drive product development milestones and deliver programs on planned launch timing.
Kick off NPL through in-depth market & competitive analysis, and detailed product brief including unique product positioning.
Leverage experience in skincare with regards to specific skin concerns, product usage and regimen.
Lead execution of launch strategies within designated budget and COG targets and partner with transversal teams to develop all required formats.
Create unique campaign concept anchored in consumer insights in partnership with Digital Consumer Marketing Team
Partner with Digital Consumer Marketing and Creative Team to develop impactful omnichannel assets, with an online-first mindset. Lead creation and communication of launch package to affiliates.

Other

Garner deep understanding of marketplace, inclusive of competitor dynamics, consumer needs and global trends, and make recommendations to seize market based on analysis. Remain relentlessly up to date on emerging and future trends across all relevant industries to identify and grow business opportunities.
Manage transversal & ad hoc projects as needed (such as pricing analysis, subcategory analysis, go-to-market accelerated programs, etc.)

2–3 years of experience, including at least one role in Global Skincare Marketing or Product Development, ideally within the skincare or cosmetics industry.
Experience in marketing-related roles, with exposure to end-to-end beauty product launches.
Strong creative and conceptual thinking, including concept writing and copywriting.
Creative, proactive and self-starting, with strong organizational and project management skills and excellent attention to detail.
Ability to work autonomously, while demonstrating strong team spirit and fostering a collaborative, respectful environment.
Flexible and adaptable, with a can-do attitude and the ability to thrive in a fast-paced, international environment.
Strong balance between creative and analytical thinking, with a consumer-first mindset.
Passionate interest in beauty/skincare trends and the market.
Strong computer skills, particularly Excel and PowerPoint.
Excellent written and oral communication skills, with professional-level English and French.

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