Senior Manager, Events - Too Faced Cosmetics

Estée Lauder Companies · New York City

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Job Summary 

Reporting to the Executive Director, Account & Trade Marketing, the Senior Manager of Events is responsible for the planning and execution of Too Faced events, including global retail concepts for regional execution, experiential consumer events, social media influencer events, retailer conferences, and other brand experiences. This role translates event strategy into thoughtful, on-brand programs, manages cross-functional partners and vendors, and ensures events are delivered on time and within budget. 

Key Accountabilities

Event Strategy 

• Partner with the Executive Director to develop event strategies for influencer events that drive content creation and EMV, retailer conferences that build buzz and brand/product awareness, and in-store events that drive sales.
• Manage the global events calendar and maintain alignment across key stakeholders.
• Manage event development timelines from concept through execution. 

Event Execution 

• Manage all aspects of event execution, including presenting concepts to stakeholders, maintaining timelines, coordinating vendors, supporting on-site set-up and execution as needed, and leading post-event recaps.
• Develop and manage event briefs and coordinate delivery of all required internal assets.
• Create comprehensive event packages and communications for global playbooks.
• Maintain and distribute event offering decks to regional teams. 

Global event material adaptation and translation 

• Manage production quotes and invoices to budget responsibly for department.
• Translate event materials into Spanish and roll out to Latinx markets and create custom-made Spanish event collateral in partnership with Marketing and Global Education 

Internal partnerships 

• Partner with regional teams to customize event strategy.
• Partner with commercial teams to assess in-store event needs.
• Partner, align and communicate regularly with cross-functional teams to ensure optimal flow of information for all event related programs.
• Event Goals & Results.
• Review regional event proposals and provide recommendations for approval.
• Track and communicate event results, identify learnings, and recommend improvements that strengthen future event strategy and deliver buzzworthy, on-brand experiences. 

Critical Competencies  

• 7+ years of retail, beauty, experiential marketing, or special events experience required. 

• Strategic thinker with strong business and financial acumen. 

• Strong project manager with ability to manage many projects concurrently.  

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