Product Marketing Head (Home Appliances)
Samsung Electronics America · Manila
Position Summary
Are you a strategic leader with a passion for driving product success in the competitive Home Appliances market? As the Product Marketing Head, you'll lead the strategic management of the Refrigerators and Washing Machines categories, overseeing the full product lifecycle and ensuring category profitability and market competitiveness. This role is your chance to shape the 5Ps (Product, Price, Place, Promotion, and People) strategy, working cross-functionally with corporate marketing, trade partners, key account managers, online teams, and supply chain to align product strategies with business objectives.You'll be responsible for optimizing portfolio performance, executing programs to deliver retail and online sales targets, and leveraging strong analytical capabilities and market insights. If you thrive in dynamic environments and have a proven track record in product marketing, this is your opportunity to make a lasting impact and lead with vision.
Role and Responsibilities
Roles and responsibilities include, but is not limited to:
- Product Portfolio & Lifecycle Management
- Own and monitor the 5Ps (Product, Price, Place, Promotion, People) KPIs for each product category within Home Appliances, specifically Refrigerators and Washing Machines
- Manage the complete product lifecycle from conception through market exit, ensuring timely and profitable product transitions. Evaluate and recommend new product launches based on market analysis, consumer demand, competitive positioning, and profitability potential. Set and optimize pricing strategies to balance competitiveness, margin targets, and market positioning.
- Financial Management & Profitability
- Ensure overall profitability of the Home Appliances division through effective cost management and revenue optimization. Manage and optimize marketing expenses and channel costs to achieve target ROI while maintaining brand equity and market presence.
- Marketing & Promotions Strategy
- Develop and execute comprehensive promotion strategies balancing tactical initiatives (discounts, offers) with brand-building activities (campaigns, sponsorships). Partner with corporate marketing to ensure all ATL (Above-the-Line), BTL (Below-the-Line), and digital campaigns are strategically aligned with business unit priorities and drive product awareness and consideration.
- Channel & Trade Management
- Collaborate with trade marketing teams to ensure proper product communication, merchandising, and execution in retail stores across all geographies. Work closely with Key Account Managers (KAMs) to develop and execute channel-specific strategies that support retail sales targets and strengthen relationships with major retail partners. Partner with the online sales team to develop digital-first strategies that optimize online sales performance and meet e-commerce targets
- Supply Chain & Demand Planning
- Oversee demand forecasting and coordinate with the supply chain team to ensure product availability, efficient inventory management, and optimal supply-demand alignment
- Market Intelligence & Consumer Insights
- Monitor market trends, competitor activities, and industry developments to identify opportunities and threats within the Home Appliances segment. Leverage consumer and customer insights to inform product strategy, positioning, and marketing decisions that drive market relevance and consumer preference
- Stakeholder & HQ Alignment
- Maintain regular communication with headquarters to secure necessary support, resources, and alignment across the 5Ps to execute business unit strategies effectively.
Skills and Qualifications
To be successful in this role, you must have/be able to:
- Bachelor's degree holder in Business or Marketing, or any related degree
- Minimum of 12 years work experience, at least 8 years in leadership/people management role and at least 5 years in Consumer Electronics industry
- Wide proficiency in project management, business plan development and presentation, excel, and AI coding
- Prior experience in Home Appliance industry is a plus
- Must be willing to work fully on-site at McKinley Hill, Taguig
Join us and take the lead in shaping the future of Samsung's Home Appliances division! If you're ready to lead with expertise and innovation, we invite you to apply and join us in achieving new heights of success!
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