Marketing Manager
Visa · Tokyo
About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Job Description
Team Summary:
The Consumer and Experiential Marketing team drives consumer engagement, business growth, and client value through integrated marketing programs that leverage Visa’s brand assets, sponsorships, partner ecosystem, and consumer engagement platform, VOX. Working across Product, Client Relationship Management, Marketing Services, Corporate Communications, Legal, Finance, and regional teams, the team develops strategies that increase acquisition, activation, usage, retention, and brand preference while delivering measurable results for Visa and its clients.
What a Marketing Manager Does at Visa:
The Manager leads integrated consumer and experiential marketing programs that support Visa’s business priorities in Japan. Working independently within an agreed strategic direction, the role translates product, client, and partner objectives into actionable plans, aligns stakeholders and agencies, and provides clear recommendations to senior leaders. Success requires balancing strategic thinking with disciplined execution to deliver measurable consumer, client, and business outcomes.
Core Responsibilities:
- Develop and execute integrated marketing strategies and campaigns that align with Visa’s business priorities and drive consumer acquisition, activation, usage, retention, and brand preference.
- Translate product, client, and partner objectives into compelling consumer propositions, go-to-market plans, marketing communications, and client-facing proposals and sales materials.
- Leverage VOX, Visa’s consumer engagement platform, to design and optimize promotions that combine rewards, partner offers, experiences, and passion pillars.
- Lead complex cross-functional programs from planning through execution, establishing clear governance for timelines, risks, approvals, deliverables, stakeholder communications, and reporting.
- Apply sound brand and marketing judgment to shape consumer, partner, and experiential programs, ensuring that positioning, messaging, and execution quality consistently support Visa’s business priorities.
- Influence and align internal stakeholders across Product, Sales, Consulting, Client Marketing, and other functions to secure support and enable effective decision-making.
- Build and manage strong partner and agency relationships, overseeing campaign assets, approvals, deliverables, and high-quality execution across creative, media, digital, event, and promotional workstreams.
- Manage assigned budgets and contra investments with disciplined forecasting, governance, and compliance; establish clear KPIs; and use performance insights to optimize business impact, marketing effectiveness, and return on investment.
- Improve marketing operations through streamlined processes and the responsible use of automation, generative AI, and productivity tools.
Why This Position Is Important to Visa:
This position connects Visa’s product priorities, consumer insights, partner opportunities, and sponsorship assets to drive measurable growth and client value in Japan. By translating these inputs into scalable consumer propositions and integrated programs, the Manager strengthens engagement, improves marketing effectiveness, and helps Visa and its clients realize greater value from their investments.
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
Qualifications
What You Need:
- 7+ years of relevant experience in a multinational or similarly complex organization, including substantial experience in integrated marketing, cross-functional program leadership, partner marketing, agency management, or related fields.
- End-to-end campaign and cross-functional program leadership, including strong project and stakeholder management, the ability to influence without direct authority, and experience establishing KPIs and using performance insights to improve return on investment.
- Strong consumer and commercial acumen, with the ability to translate consumer insights, performance data, and business priorities into actionable marketing strategies and propositions.
- Ability to navigate brand, legal, compliance, and operational requirements, identify risks early, prioritize competing demands, secure appropriate approvals, and deliver projects on time.
- Experience managing marketing budgets and forecasting spend, with the financial discipline to optimize investment effectiveness and return on investment.
- Full professional proficiency in English and Japanese, and a bachelor’s degree or equivalent practical experience.
What Is Also Good to Have:
- Experience managing co-marketing programs with external partners, particularly in sponsorship, experiential, loyalty, or passion-pillar marketing.
- Experience using AI tools, automation, and marketing technology to improve Openness to acknowledging and learning from mistakes while fostering a culture of creativity and innovation.
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.