Pharmaceutical Digital Copywriter

ICON plc · Blue Bell

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ICON is a global healthcare intelligence and clinical research organisation united by a mission to bring new medicines and treatments to patients faster.

As a values-driven organisation, integrity, collaboration, agility, and inclusion are at the heart of how we work and interact with each other, customers, patients and suppliers.

We have an incredible opportunity for a versatile and strategic Copywriter to join ICON’s Patient Recruitment Solutions (PRS) digital team. The Copywriter will develop compelling copy for clinical trial patient recruitment campaigns, including digital video scripts, static ads, landing pages, and social media content. This role requires a deep understanding of consumer behavior, strong storytelling skills, and the ability to translate complex medical or clinical information into clear, engaging, and compliant messaging for prospective patients and caregivers. You will work collaboratively with the design, copy, and media teams to deliver patient-facing digital content to facilitate impactful patient recruitment campaigns for clinical trials.

Location: United States (Remote)

What you will be doing:

• Write persuasive, patient-focused copy for digital advertising campaigns (video scripts, static ads, paid media, and social content)
• Work closely with Designers / Video Production Specialists to conceptualize, design, and produce short-form video advertising reels optimized for platforms such as Instagram, TikTok, YouTube Shorts, LinkedIn, and Facebook
• Develop headlines, taglines, and calls-to-action that resonate with diverse patient audiences
• Collaborate closely with creative directors, designers, video producers, and clinical subject matter experts to align messaging with trial protocols and patient insights
• Adapt tone, language, and reading level for specific demographics, health conditions, and cultural sensitivities
• Ensure all content adheres to regulatory and ethical standards, including IRB-approved language and sponsor guidelines
• Contribute to creative strategy sessions and help generate campaign concepts that improve enrollment and retention
• Edit and refine copy based on feedback from stakeholders, compliance reviewers, and performance data
• Maintain consistency in voice and messaging across all campaign touchpoints

Your profile:

• 3+ years of copywriting experience specifically creating content for patient recruitment (agency or in-house)
• Demonstrated experience writing for digital video and static ad formats (paid social, display, programmatic, etc.)
• Strong understanding of social media platforms and their respective video formats, specs, and audience behaviors
• Strong portfolio of campaigns targeting consumers or patients, especially within regulated industries
• Understanding of clinical trial protocols, inclusion/exclusion criteria, and the patient journey
• Exceptional writing, editing, and storytelling skills with attention to clarity, tone, and accuracy
• Experience collaborating in cross-functional teams with creative, strategy, and medical/regulatory stakeholders
• Working knowledge of digital marketing best practices, including SEO, UX, and A/B testing
• Bachelor's degree
• Bilingual or multilingual copywriting experience is a plus

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Employment with ICON is contingent upon having the legal right to work in the country where the role is based.

Rewards & Benefits

ICON offers a competitive and comprehensive total rewards package designed to support your health, wellbeing, and career development.

Benefits may include:

• Competitive base salary and performance related incentives
• Health and wellbeing programmes including medical, dental, and vision coverage where applicable
• Retirement and pension plans
• Life assurance and disability coverage
• Employee assistance programmes and wellbeing resources
• Learning and development opportunities through structured training and career pathways

Benefits may vary depending on role and location.

Visit our careers site to read more about the benefits ICON offers.

Inclusion and Accessibility

ICON is an equal opportunity employer. We are committed to building an inclusive and accessible workplace where everyone feels valued and supported.

If you require reasonable accommodations during the recruitment process, please let us know or submit a request here.

Are you a current ICON Employee? Please click here to apply

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