Marketing Communications & Insights Manager

John Deere · Crestmead

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Crestmead, QLD | Hybrid working | Up to 20% travel across Australia and New Zealand

Lead the strategy. Strengthen the brand. Turn insight into impact.

John Deere is looking for a senior marketing leader for marketing, communications and customer insights across Australia and New Zealand. This is an opportunity to strengthen  brand awareness, connect customer and dealer insight with commercial priorities, and lead a team that turns strategy into coordinated, measurable execution.

The Opportunity

Reporting to the Director - Marketing, you will own the ANZ marketing and communications strategy across brand, social media, dealer advertising, shows and events, internal and external communications, and customer insights. You will provide the leadership and clarity that connects strategy with execution, ensuring campaigns, investment and resources are aligned to customer needs and business priorities.

You will lead 3 direct reports and work across senior leaders, product teams, sales, dealers and agency partners. Success will require strong strategic judgement, the ability to influence without authority and gain organisational alignment, and the discipline to turn ideas into clear plans, accountabilities and measurable outcomes.

What you will lead

• Own and evolve the ANZ marketing and communications strategy, aligning product campaigns and priorities across the business.
• Lead brand, public relations, social media, dealer advertising, shows and events strategies.
• Turn customer, dealer and market insight into clear priorities, investment choices and measurable marketing outcomes.
• Lead, develop and hold a multidisciplinary team accountable for quality, timing and delivery.
• Build organisational alignment across senior leaders, sales, product teams, dealers and agencies, constructively managing competing priorities.
• Manage agency relationships, contracts, budgets and performance, maintaining strong execution and commercial discipline.
• Strengthen brand awareness, campaign effectiveness, dealer use of campaign assets and overall marketing performance.

About You

What you will bring

• Proven leadership of marketing, communications, brand or integrated campaign strategy in a complex organisation.
• Strong customer insight and commercial acumen, with the ability to connect evidence, investment and business outcomes.
• Experience leading through others, building capability and creating clear accountability across a team.
• Excellent communication and influencing skills, including the confidence to present and defend strategic recommendations.
• A disciplined approach to planning, budgeting, delivery and performance measurement.
• Experience working across multiple stakeholders, including external agencies, channel partners or dealer/distribution networks.

What will set you apart

• Strategic thinking and marketing leadership: Sets a clear marketing and communications strategy aligned with customer needs and business priorities.
• Customer insight and commercial acumen: Converts customer, dealer and market insights into informed priorities, investment decisions and measurable outcomes.
• Leadership through others: Builds team capability, establishes clear accountability and delivers results through a multidisciplinary team.
• Execution and performance discipline: Translates strategy into coordinated plans and maintains accountability for quality, timing, investment and performance.
• Influence without authority and organisational alignment: Builds alignment across senior leaders, product teams, sales, dealers and agencies while constructively managing competing priorities.

Why join us?

At John Deere, you’re empowered to build a career that takes you where you want to go. You’ll have the freedom to think differently, the support to grow, and the opportunity to make a visible impact. Join a global market-leading organisation that combines the scale, stability and opportunities of an iconic brand with the collaborative, people-focused culture of a local business.

In return, we offer:

• A company car as part of the role package.
• Hybrid working arrangements based from our Crestmead, Queensland office.
• Company vehicle, in accordance with the Company Car Policy.A friendly and inclusive culture where employee wellbeing is a priority.
• Ongoing professional development, including higher education, training and memberships.
• The opportunity to work with an iconic global brand that helps feed, fuel and build the world.
• 15% superannuation when participating in the John Deere Mercer Super Plan.
• 16 weeks paid parental leave for both parents.

Ready to make an impact?

If you are a strategic marketing leader who combines commercial insight with practical execution and enjoys bringing people together behind a clear direction, we would welcome your application.

Job Application closed on: 12 Nov 2026

Note: Unrestricted work authorisation in Australia is required prior to application.

The information contained herein is not intended to be an exhaustive list of all responsibilities and qualifications required of individuals performing the job. The qualifications detailed in this job description are not considered the minimum requirements necessary to perform the job, but rather as guidelines.

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