Marketing Strategy Lead, Client Stories

JPMorgan Chase · New York City

Many of the world's largest companies trust J.P. Morgan Payments to move their money, and this role helps make that proof impossible to ignore. Join the Client Stories team in a senior marketing role where you'll own a portfolio of client story programs, producing standout content in close partnership with clients, sales, and marketing teams across regions. This is an opportunity for a strategic, creative marketer to hold business storytelling to the standard of the world's best consumer brands, and to help shape where the program goes next.

As a Vice President in the Payments Marketing Client Stories team, you’ll own the strategy, execution and distribution of a portfolio of client story programs, reporting to the Head of Client Stories.
Your core focus is producing excellent client stories, including video, written case studies, and other content, working closely with clients, relationship and sales teams, and marketing partners to find the right stories and put them to work across campaigns and regions.

You'll apply strong editorial judgment every day: deciding which stories to pursue, making prioritization trade-offs, and making sure every story advances our key narratives and business priorities. Collaborating across the wider Creative and Editorial team, you'll also help shape how the program evolves, bringing the business acumen, confidence, and clarity to influence senior leaders across the firm.

This is a full time in-office role.

Job Responsibilities

Set editorial direction for the programs you own, deciding which client stories to pursue, which to decline, and how each one advances key Payments narratives and business priorities, in line with the team's overall client stories strategy
Make portfolio trade-offs across competing stakeholder requests, and explain the reasoning clearly enough that senior leaders understand and back the plan
Lead production of high-quality client stories, including video, written case studies, and other content, holding a high bar for craft, brand standards, and on-time delivery across internal partners and agencies
Build trusted relationships with clients and their relationship teams, shaping narratives, preparing interview briefs, and guiding clients smoothly through the storytelling and approval process
Translate strategic priorities into sharp briefs, creative direction, and success criteria for every story
Partner with sales, campaign, product marketing, and regional teams to place stories in the initiatives and moments where they have the greatest impact, connecting stories to in-market messaging, campaign outcomes, and business impact
Evolve how client storytelling is measured and reported and driving success against those benchmarks.
Guide how the program evolves, identifying new formats and approaches that increase the impact of client stories, and partnering with teams across marketing to bring the strongest ideas to life
Run strong program operations end to end, including pipeline, intake, timelines, governance, budgets, and vendor partnerships, and use AI tools to scale workflows while protecting quality

Required Qualifications, Capabilities and Skills:

Bring 8+ years of experience in marketing, such as customer, content, brand, integrated, creator/influencer, or community marketing
Demonstrate strong editorial judgment at a senior level, with a track record of deciding which stories to pursue, managing a content portfolio and pipeline, and aligning work to strategic narratives and priorities
Show a body of storytelling work, across video, written, and other formats, held to a consumer-grade creative standard regardless of category or audience
Work directly with clients or customers and frontline sales or relationship teams to develop and secure stories
Own complex programs end to end, from strategy through execution, in a large, matrixed organization
Influence and persuade senior stakeholders without direct authority, bringing strong business acumen, executive presence, and clear, compelling communication
Manage agencies, budgets, and production partners, including interview coordination and video shoot logistics
Exercise exceptional attention to detail and sound prioritization judgment in a fast-moving environment, with a proactive, accountable mindset

Preferred Qualifications, Capabilities and Skills:

Hold a bachelor's degree in Marketing, Communications, Business, or a related field
Bring experience building customer advocacy, reference, or client storytelling programs
Bring experience piloting new storytelling formats or approaches beyond traditional content
Bring experience marketing to corporate or business clients
Have financial services or payments industry experience
Use AI tools to scale creative and operational workflows

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans

Own client storytelling programs for J.P. Morgan Payments Marketing, producing industry-leading content that showcases client progress.

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