Digital Planning Director

Publicis Groupe · London

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Zenith is the ROI agency. We help brands make Bold Moves in communications to drive profitable, measurable growth.

At Zenith, Bold Moves are big, brave shifts to strategy, data, audience or activation. They’re grounded in evidence, backed by rigorous forecasting and designed to deliver stronger returns for clients and better experiences for consumers. We work as empathetic partners, taking the time to understand our clients’ businesses and tying our success to theirs.

Part of Publicis Media, Zenith has over 5,000 specialists across 90 markets. In the UK, we work with leading organisations including The Very Group, Macmillan and Morrisons – helping them make smarter, more impactful choices to unlock growth. We believe an inclusive culture strengthens our business, enabling greater idea exchange, innovation and creativity, and we actively encourage our people to drive positive change.

We are hiring a Digital Planning Director to join Zenith and help shape digital planning that turns audience insight into meaningful client impact. This is an opportunity to bring strategic thinking, curiosity and clarity to complex media challenges, connecting digital opportunities with strong planning fundamentals. You’ll play an influential role in developing thoughtful, integrated approaches and translating strategy into plans that teams and clients can get behind. If you enjoy combining insight, collaboration and creativity to make digital media work harder, we’d love to hear from you.

What you'll be doing:

• Lead the development of digital planning approaches that connect client objectives, audience insight and media opportunities.
• Turn complex briefs and information into clear strategies and actionable plans.
• Identify opportunities to strengthen digital thinking across integrated media planning.
• Collaborate with specialist and wider agency teams to bring different perspectives together around a shared strategy.
• Guide planning from initial thinking through to delivery, keeping the work focused on intended outcomes.
• Communicate recommendations clearly, building understanding and confidence with clients and colleagues.
• Contribute to the evolution of Zenith’s digital planning craft, sharing knowledge and encouraging fresh thinking across the team.

Skills we're looking for:

• Strong digital media planning knowledge and the ability to apply it to varied client challenges.
• Strategic thinking, with an ability to connect audience insight, media choices and desired outcomes.
• The ability to simplify complexity and communicate a clear point of view.
• Collaborative skills and an approach that brings people together across disciplines.
• Confidence communicating recommendations and explaining the thinking behind them.
• Curiosity about the evolving digital media landscape and how new opportunities can strengthen planning.
• A thoughtful, inclusive approach to leadership, with the ability to support others and contribute positively to the wider team.

Zenith UK offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith UK, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. 

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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What you'll be doing:

• Lead the development of digital planning approaches that connect client objectives, audience insight and media opportunities.
• Turn complex briefs and information into clear strategies and actionable plans.
• Identify opportunities to strengthen digital thinking across integrated media planning.
• Collaborate with specialist and wider agency teams to bring different perspectives together around a shared strategy.
• Guide planning from initial thinking through to delivery, keeping the work focused on intended outcomes.
• Communicate recommendations clearly, building understanding and confidence with clients and colleagues.
• Contribute to the evolution of Zenith’s digital planning craft, sharing knowledge and encouraging fresh thinking across the team.

Skills we're looking for:

• Strong digital media planning knowledge and the ability to apply it to varied client challenges.
• Strategic thinking, with an ability to connect audience insight, media choices and desired outcomes.
• The ability to simplify complexity and communicate a clear point of view.
• Collaborative skills and an approach that brings people together across disciplines.
• Confidence communicating recommendations and explaining the thinking behind them.
• Curiosity about the evolving digital media landscape and how new opportunities can strengthen planning.
• A thoughtful, inclusive approach to leadership, with the ability to support others and contribute positively to the wider team.

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