Vice President, Group Director, Strategy
Publicis Groupe · New York City · $159,695 (stated in the posting)
Company descriptionAt Saatchi & Saatchi Health, we believe in making the impossible possible in health. We partner with our clients to turn complexity into clarity, ideas into impact, and ambition into real-world outcomes.
By combining creativity, data, and technology, we create work that doesn’t just reach people--it moves them, connects with them, and makes a difference in their lives. Because when our people bring curiosity and courage to the work, we unlock new possibilities for our clients, and better outcomes for the patients they serve. We’re here to push what health can be. And to make it matter.
Overview
Overview
The VP, Group Director, Brand Strategy is a senior strategic leader responsible for shaping the strategic vision and direction of key healthcare and pharmaceutical brands. This person will serve as a trusted strategic partner to clients while leading the development of brand positioning, communications strategy, and insights that inspire impactful creative work.
The ideal candidate brings deep pharmaceutical marketing experience, strong client presence, and the ability to translate complex market, customer, and cultural insights into clear, compelling brand strategies.
Responsibilities
Responsibilities
- Lead brand strategy across assigned pharmaceutical and healthcare accounts, establishing a clear strategic vision that connects business objectives, customer needs, and brand opportunities.
- Develop positioning, value propositions, messaging frameworks, creative briefs, communication strategies, and other core strategic deliverables.
- Translate complex clinical, competitive, customer, and market information into simple, actionable strategic insights.
- Serve as a senior strategic partner to clients, confidently presenting recommendations, challenging thinking, and helping guide important brand decisions.
- Partner closely with Creative, Account, Medical, Engagement Strategy, and other cross-functional teams to ensure strategy is reflected throughout the work.
- Lead strategic thinking around HCP and consumer audiences, identifying the behaviors, motivations, barriers, and unmet needs that influence brand engagement.
- Provide strategic direction for major initiatives, campaigns, new indications, and evolving brand opportunities.
- Evaluate competitive activity and broader marketplace dynamics to identify opportunities for differentiation.
- Lead and facilitate strategic workshops, working sessions, and client presentations.
- Guide the development of creative briefs and partner with Creative teams throughout concept development to ensure ideas remain strategically grounded.
- Build strong relationships with senior client stakeholders and become a trusted resource for broader business and brand challenges.
- Help identify opportunities to expand the agency’s strategic partnership with existing clients.
- Provide leadership and mentorship to Strategy team members while helping elevate the strategic product across the agency.
Qualifications
Qualifications
- Significant experience in brand strategy, account planning, communications strategy, or a related strategic discipline within an advertising or healthcare agency environment.
- Strong pharmaceutical or healthcare marketing experience required.
- Experience developing strategy for HCP and/or consumer healthcare audiences.
- Deep understanding of brand positioning, segmentation, customer insights, messaging, and communications planning.
- Ability to turn research, data, and complex scientific information into a compelling strategic story.
- Proven ability to develop strong creative briefs and partner effectively with Creative teams.
- Strong presentation, storytelling, and facilitation skills with the confidence to engage senior-level clients.
- Experience leading complex accounts and multiple strategic workstreams.
- Collaborative leadership style with the ability to influence across disciplines.
- Comfortable operating at both the high-level brand strategy and hands-on strategic development levels.
What We’re Looking For
Someone who can see the bigger brand opportunity but is still willing to get into the work. They should be intellectually curious, comfortable challenging conventional thinking, and able to take complicated pharmaceutical challenges and turn them into a clear strategic direction that clients and creative teams can rally around.
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines. #LI-JM4
Compensation Range: USD $159,695.00 - USD $255,645.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/23/2026.
Responsibilities
- Lead brand strategy across assigned pharmaceutical and healthcare accounts, establishing a clear strategic vision that connects business objectives, customer needs, and brand opportunities.
- Develop positioning, value propositions, messaging frameworks, creative briefs, communication strategies, and other core strategic deliverables.
- Translate complex clinical, competitive, customer, and market information into simple, actionable strategic insights.
- Serve as a senior strategic partner to clients, confidently presenting recommendations, challenging thinking, and helping guide important brand decisions.
- Partner closely with Creative, Account, Medical, Engagement Strategy, and other cross-functional teams to ensure strategy is reflected throughout the work.
- Lead strategic thinking around HCP and consumer audiences, identifying the behaviors, motivations, barriers, and unmet needs that influence brand engagement.
- Provide strategic direction for major initiatives, campaigns, new indications, and evolving brand opportunities.
- Evaluate competitive activity and broader marketplace dynamics to identify opportunities for differentiation.
- Lead and facilitate strategic workshops, working sessions, and client presentations.
- Guide the development of creative briefs and partner with Creative teams throughout concept development to ensure ideas remain strategically grounded.
- Build strong relationships with senior client stakeholders and become a trusted resource for broader business and brand challenges.
- Help identify opportunities to expand the agency’s strategic partnership with existing clients.
- Provide leadership and mentorship to Strategy team members while helping elevate the strategic product across the agency.
Qualifications
- Significant experience in brand strategy, account planning, communications strategy, or a related strategic discipline within an advertising or healthcare agency environment.
- Strong pharmaceutical or healthcare marketing experience required.
- Experience developing strategy for HCP and/or consumer healthcare audiences.
- Deep understanding of brand positioning, segmentation, customer insights, messaging, and communications planning.
- Ability to turn research, data, and complex scientific information into a compelling strategic story.
- Proven ability to develop strong creative briefs and partner effectively with Creative teams.
- Strong presentation, storytelling, and facilitation skills with the confidence to engage senior-level clients.
- Experience leading complex accounts and multiple strategic workstreams.
- Collaborative leadership style with the ability to influence across disciplines.
- Comfortable operating at both the high-level brand strategy and hands-on strategic development levels.
What We’re Looking For
Someone who can see the bigger brand opportunity but is still willing to get into the work. They should be intellectually curious, comfortable challenging conventional thinking, and able to take complicated pharmaceutical challenges and turn them into a clear strategic direction that clients and creative teams can rally around.