(T) Coordinator, Paid Social

Foot Locker · Utrecht

Apply on the company website

This is a 6-month role

Our Paid Media team is a driving force behind creative strategies that capture attention and build meaningful connections with our audience. Our work has been recognized with industry awards, and we hold ourselves to a high standard of excellence. 

Role Overview: In this role, you will manage and optimize paid social campaigns across platforms such as Meta, TikTok, Snapchat, Pinterest, and YouTube, working with a range of advertising tools and technologies to support our paid media efforts. Reporting to the Paid Social and Programmatic Manager, you will combine performance analysis with creative execution to develop full-funnel campaigns that drive measurable results and resonate with our community of sneaker enthusiasts. 

• Plan and execute paid social campaigns across platforms, managing budgets, targeting, and bidding strategies to meet performance goals. 
• Monitor and analyze campaign performance data, using analytics tools to identify trends, optimize spend, and improve return on ad investment. 
• Evaluate emerging media technologies and platforms, assessing their potential to improve targeting, measurement, and campaign effectiveness. 
• Collaborate with the broader marketing team to align performance insights with creative strategy and ensure messaging remains consistent and relevant. 
• Report on key metrics and translate data into actionable recommendations for future campaigns. 
• Stay up to date with developments in paid media, performance marketing, and social media trends. 
• Contribute original ideas in team discussions to support wider business objectives. 

• Approximately 2 years of experience in advertising; agency experience is a plus. 
• Strong knowledge of the paid media landscape, with particular emphasis on social media advertising. 
• A collaborative approach to working with others and contributing to team success. 
• A growth-oriented mindset, focused on continuous improvement for both yourself and the team. 
• A degree in business marketing, economics, business informatics, or a related field. 
• Strong attention to detail. 
• Excellent communication skills. 
• A genuine willingness to learn and take on new challenges. 
• Familiarity with Google Analytics is an advantage. 
• Strong project management skills, ensuring every campaign is executed effectively. 

• Recognition, inclusion and belonging in a diverse environment
• 25 holidays and flexible working (hybrid position, in office ~2 days p/w)
• Employee Discount on in-store and online products
• Casual Sneaker Culture
• Learning & Health/Wellbeing programs
• Career development and growth in an ambitious international team
• Travel reimbursement
• Access to premium wellness apps
• Bike plan and contribution to gym subscription
• Pension Plan
• Discounted Collective Health plans
• Activities organized by our Social Committee #

• Plan and execute paid social campaigns across platforms, managing budgets, targeting, and bidding strategies to meet performance goals. 
• Monitor and analyze campaign performance data, using analytics tools to identify trends, optimize spend, and improve return on ad investment. 
• Evaluate emerging media technologies and platforms, assessing their potential to improve targeting, measurement, and campaign effectiveness. 
• Collaborate with the broader marketing team to align performance insights with creative strategy and ensure messaging remains consistent and relevant. 
• Report on key metrics and translate data into actionable recommendations for future campaigns. 
• Stay up to date with developments in paid media, performance marketing, and social media trends. 
• Contribute original ideas in team discussions to support wider business objectives. 

• Approximately 2 years of experience in advertising; agency experience is a plus. 
• Strong knowledge of the paid media landscape, with particular emphasis on social media advertising. 
• A collaborative approach to working with others and contributing to team success. 
• A growth-oriented mindset, focused on continuous improvement for both yourself and the team. 
• A degree in business marketing, economics, business informatics, or a related field. 
• Strong attention to detail. 
• Excellent communication skills. 
• A genuine willingness to learn and take on new challenges. 
• Familiarity with Google Analytics is an advantage. 
• Strong project management skills, ensuring every campaign is executed effectively. 

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