Digital Specialist (CRM, customer engagement)
Abbott Laboratories · Kyiv
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A good benefits package incl. medical insurance for the employee and children, mobile communication reimbursement.
The Opportunity
This position works out of our Kyiv, Ukraine location in the EPD Division.
As the Digital Specialist (CRM, customer engagement) you’ll be responsible for planning, execution and optimization of HCP engagement campaigns through Salesforce Marketing Cloud and other digital channels. The role will work closely with Product Managers, Medical, Compliance and Digital teams to drive personalized physician engagement across multiple markets.
What You’ll Do:
Develop and execute HCP customer engagement campaigns.
Build and manage omnichannel communication journeys.
Coordinate campaign planning with Product Managers.
Manage content calendar and campaign delivery process.
Work with Marketing Cloud specialists on campaign implementation.
Monitor campaign performance and provide optimization recommendations.
Conduct segmentation and audience targeting.
Perform A/B testing and engagement analysis.
Prepare regular reporting dashboards and business recommendations.
Requirements:
Experience in CRM Marketing or Campaign Management (desirable from 3 years).
Experience with Salesforce Marketing Cloud or similar CRM platforms.
Experience with email marketing and customer journey management.
Strong analytical skills.
Experience with customer segmentation and campaign optimization.
Healthcare or pharmaceutical industry experience is a strong advantage.
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