Senior Category Manager - Floor Care
Dyson · Malmesbury
About Dyson
Dyson is a global technology company known for solving problems others ignore through engineering, science and innovation. Our Floorcare category plays a critical role in improving indoor environments through pioneering purification, humidification and air treatment technologies. As we continue to grow and evolve the category across Great Britain & Ireland, we are seeking an exceptional Senior Category Manager to define category strategy, drive commercial performance and deliver market-leading customer experiences.
The Role
The Senior Category Manager – Floorcare is responsible for leading the category strategy, commercial performance and market development of Dyson’s Floorcare portfolio across GB&I.
As Dyson’s largest category in GB&I and a significant driver of revenue, profitability and brand leadership, Floorcare sits at the heart of the business. This role combines strategic category leadership with strong commercial execution. The successful candidate will own the category P&L, shape long-term growth plans, identify market opportunities, and work cross-functionally to deliver best-in-class go-to-market plans, product launches and customer experiences.
As the category expert, you will provide thought leadership on market dynamics, consumer trends, competitor activity and retailer strategies while ensuring Dyson remains the category leader and innovation benchmark. You will also play a critical role in accelerating category growth through premiumisation, driving adoption of emerging segments such as Wet and Robot, and strengthening Dyson's market leadership across the Floorcare portfolio.
Key Responsibilities
Category Strategy & Leadership
- Work alongside the Head of Category to develop and own the Floorcare category strategy across GB&I.
- Create and execute short, medium and long-term growth plans aligned to Dyson’s business objectives.
- Identify new opportunities for category expansion, penetration and premiumisation.
- Lead annual and quarterly category planning processes.
- Act as the category subject matter expert for internal and external stakeholders.
Commercial Performance
- Deliver category revenue, profit and market share targets.
- Monitor weekly and monthly business performance, identifying opportunities and corrective actions.
- Build robust business cases to support investment decisions, strategic initiatives and product ranging.
- Manage promotional and investment plans to maximise return on investment.
Product Lifecycle & Launch Excellence
- Lead commercial planning for new product introductions and product transitions.
- Partner with the Global Business Unit teams to localise and execute launch strategies.
- Ensure successful end-to-end go-to-market execution across all channels.
- Drive adoption of innovation and technology storytelling to maximise consumer engagement.
Consumer & Market Insight
- Analyse market, consumer and retailer trends to identify growth opportunities.
- Leverage market data, insight tools and customer feedback to inform decision making.
- Monitor competitor activity and translate insights into actionable recommendations.
- Champion a consumer-first approach across all category initiatives.
Cross-Functional Leadership
- Collaborate closely with Sales, Marketing, Retail, Finance, Supply Chain, Direct-to-Consumer and Business Unit teams.
- Align stakeholders around category priorities and growth opportunities.
- Influence senior leadership through data-driven recommendations and strategic storytelling.
- Lead cross-functional projects to improve category performance and customer experience.
Retail & Channel Development
- Support channel strategies that accelerate category growth across both direct and indirect channels.
- Partner with cross functional teams on category reviews, ranging and retailer-specific growth plans.
- Drive excellence in merchandising, activation and category visibility.
- Ensure consistency of category messaging across all customer touchpoints.
Skills & Experience
Essential
- Significant experience in Category Management, Commercial Strategy, Marketing or a related commercial discipline.
- Demonstrated ability to develop and execute category growth strategies.
- Advanced analytical capability and experience using market and performance data.
- Excellent stakeholder management and influencing skills.
- Strong project management and prioritisation capability.
- Experience leading cross-functional teams and initiatives.
- Exceptional communication, presentation and storytelling skills.
Preferred
- Experience launching innovative products to market.
- Experience managing and developing team members.
- Degree-level qualification in Business, Marketing, Economics or a related field.
Leadership Expectations
The successful candidate will:
- Think strategically while delivering operational excellence.
- Make decisions through data, insight and customer understanding.
- Challenge the status quo and identify new growth opportunities.
- Demonstrate resilience and adaptability in a fast-paced environment.
- Foster collaboration across local, regional and global teams.
- Champion Dyson’s culture of innovation, curiosity and continuous improvement.
Why Dyson
At Dyson, you'll have the opportunity to shape the future of home technology and influence one of our most strategically important categories. You'll work alongside talented teams, contribute to breakthrough innovations, and play a pivotal role in delivering exceptional experiences to consumers across GB&I.
Dyson is an equal opportunity employer and welcomes applications from all backgrounds and experiences.
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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.