Director, Franchise Strategic Marketing – Mechanical Circulatory Support, Heart Failure Division

Abbott Laboratories · Foster City · $197,300–$394,700 (stated in the posting)

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

WORKING AT ABBOTT:

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

Career development with an international company where you can grow the career you dream of
Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
An excellent retirement savings plan with high employer contribution
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists

Want to play a leading role in redefining the future of Heart Failure?

In Abbott’s Heart Failure (HF) business, we’re developing solutions to diagnose, monitor and manage heart failure, allowing people to restore their health and get on with their lives.

This opportunity plays a critical role in shaping Abbott's Mechanical Circulatory Support (MCS) strategy across the continuum of chronic and acute heart failure. As a key member of the franchise leadership team, you will have end-to-end responsibility for franchise strategy, branding, portfolio management, and commercial execution. You will partner with executive leadership to develop, refine, and execute short- and long-term growth strategies that advance Abbott's leadership in advanced heart failure and circulatory support therapies while improving outcomes for patients worldwide.

The successful candidate will combine deep strategic thinking, strong commercial acumen, and market expertise to identify growth opportunities, shape portfolio strategy, and execute initiatives that drive adoption of innovative technologies and solutions for patients with advanced heart failure and cardiogenic shock.

KEY RESPONSIBILITIES

Drive franchise-level decisions that are strategic, tactical, and operational in support of Abbott's Mechanical Circulatory Support business.
Operate with clear end-to-end ownership of the MCS franchise.
Serve as the global marketing lead and subject matter expert for Abbott's Mechanical Circulatory Support portfolio across acute and chronic heart failure markets.
Lead category strategy, market planning, and execution to achieve short- and long-term business objectives.
Develop and execute franchise growth strategies, including organic innovation, portfolio expansion, market development, and inorganic growth opportunities.
Maintain a deep understanding of heart failure, cardiogenic shock, ventricular assist devices, and emerging MCS technologies, anticipating shifts in clinical practice, care pathways, and healthcare economics.
Stay ahead of direct and indirect competition, translating market dynamics and competitive insights into strategic business recommendations.
Generate customer and market insights to inform portfolio strategy, investment priorities, and innovation roadmaps.
Use market research, customer input, and stakeholder feedback to ensure differentiated, profitable products and solutions are developed and brought to market.
Partner closely with R&D, Clinical Affairs, Medical Affairs, Health Economics & Reimbursement, Quality, and Commercial teams to identify unmet needs and guide future product development.
Provide leadership throughout the product development lifecycle, ensuring customer requirements and design inputs are effectively translated into product features and solutions.
Lead strategic decision-making throughout development, balancing customer, clinical, financial, and timeline considerations.
Direct global go-to-market strategies for new products, indications, and solutions, including segmentation, targeting, positioning, pricing, reimbursement, promotion, and sales enablement.
Own and evolve the franchise brand strategy, positioning, and messaging architecture across acute and chronic heart failure markets, ensuring a consistent and compelling value proposition for clinicians, health systems, and patients.
Lead the development and execution of integrated branding, disease-state awareness, and market development initiatives that strengthen Abbott's leadership position in Mechanical Circulatory Support and advanced heart failure care.
Ensure launch and post-launch success by partnering with regional commercial teams to drive adoption, therapy awareness, and sustained market growth.
Collaborate with clinical and medical leadership to advance disease-state awareness and support the evolution of heart failure care models.
Participate in strategic planning initiatives, including portfolio management, long-range planning, and investment prioritization to ensure profitable growth opportunities are supported.
Build, develop, and coach high-performing teams while fostering a culture of innovation, collaboration, and accountability.

EDUCATION AND EXPERIENCE YOU'LL BRING

Required

Bachelor's degree required.
Minimum of 10 years of progressively responsible marketing, product management, strategy, or commercial leadership experience within the medical device, cardiovascular, or healthcare industry.
Proven ability to influence executive stakeholders and confidently recommend strategic actions based on insights, data, and market intelligence.
Demonstrated success in developing and executing complex strategic business plans, including financial and budget management.
Strong analytical, financial modeling, and business planning skills.
Experience leading cross-functional teams and developing talent through direct and indirect reporting relationships.
Ability to motivate, influence, and lead diverse teams within a matrixed, global organization.
Excellent communication, presentation, stakeholder management, and interpersonal skills.

Preferred

MBA strongly preferred due to the strategic complexity and business leadership requirements of the role.
Experience in Mechanical Circulatory Support, Advanced Heart Failure, Ventricular Assist Devices (VADs), Cardiogenic Shock, Structural Heart, Electrophysiology, Cardiac Rhythm Management, or related cardiovascular technologies.
Experience launching and scaling innovative medical technologies in global markets.
Strong understanding of clinical evidence development, reimbursement, health economics, and market access within cardiovascular care.
Experience partnering with heart failure specialists, cardiac surgeons, interventional cardiologists, and hospital administrators.
Demonstrated experience building and leading franchise brands and executing successful global branding strategies.

APPLY NOW: Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.

Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.

The base pay for this position is $197,300.00 – $394,700.00. In specific locations, the pay range may vary from the range posted.

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