Brand Marketing Manager - Breville, Sunbeam
Newell Brands · Manchester
Job ID: 19166
Location: Manchester area (Cheadle)
Reports to: Senior Brand Manager
Contract type: Permanent, hybrid
Your Role & Team in a Nutshell
As a Brand Marketing Manager, you will help drive growth for Breville and Sunbeam across an assigned portfolio of kitchen appliance categories. Reporting to the Senior Brand Manager, you will translate brand and category priorities into compelling innovation, differentiated portfolios and integrated brand communications across markets.
You will partner with Consumer & Shopper Insights, R&D, Design, Finance and Supply Chain, as well as creative and media agencies. Within agreed priorities, you will own your workstreams, make clear recommendations and raise risks and trade-offs early.
We will help you achieve your goals and develop by providing regular feedback and access to online training courses.
Your Key Responsibilities:
- Build insight-led brand and category plans,
- Develop a strong understanding of consumers, competitors and market dynamics,
- Lead innovation from concept to launch,
- Own assigned new product and renovation projects, developing consumer propositions, product briefs and robust business cases,
- Shape a differentiated portfolio,
- Recommend assortment, positioning, pricing and product lifecycle decisions across brands, markets and channels,
- Bring the brand to life across touchpoints,
- Make commercially sound recommendations,
- Work with Finance and regional teams on volume assumptions, pricing, margin and investment choices,
- Keep teams aligned and apply learning.
What You’ll Need
Minimum:
- Relevant experience in product development / product management with evidence of turning strategy into practical plans and results,
- Experience leading cross-functional product development or renovation projects from concept through to launch,
- Strong analytical skills and confidence using consumer, market, sales and financial data to build recommendations,
- International experience working across multiple brands, markets or regions, with the ability to adapt category opportunities to different brand propositions and consumer audiences,
- Excellent project management skills, with the ability to manage competing priorities, budgets, dependencies and deadlines,
- Clear written and verbal communication, including the ability to present recommendations and simplify complex information for decision-makers.
Your advantage:
- Experience in consumer goods, durable goods or small domestic appliances,
- Experience working across multiple brands, markets or regions in a matrix organisation,
- Familiarity with consumer research, point-of-sale data, e-commerce analytics or campaign effectiveness measures.
What You Gain
Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.
Join us and benefit from:
- Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
- Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development
- Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices
- Bravo – our global recognition programme where teammates can recognise each other and exceptional work is rewarded
- Employee Referral Program – an opportunity to get a bonus
- Global Employee Assistance Program – confidential support for you and your family, complementing our commitment to your well-being at work and beyond
- Give@Newell – paid time-off for charity activities dedicated for local communities right where you live/work
- Access to Employee Resource Groups that foster an inclusive culture
- Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership
Are you interested?
If so, please click on “Apply Now” on this site and upload your CV.
If your application is shortlisted, our recruiter will invite you for an initial MS Teams interview.
By submitting your CV you acknowledge having read Newell Brands’ Privacy Statement for Job Applicants available at https://privacy.newellbrands.com/job-applicant/ If you wish to be considered also for other suitable positions with the company, please explicitly indicate so on your CV/motivation letter.
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