Community Engagement Specialist
Bass Pro Shops · Gainesville
POSITION SUMMARY:
We’re seeking a creative, energetic, and boating/outdoors-enthusiastic individual to serve as the dedicated social media & Events Coordinator for our Tracker Marine Boat Center and Bass Pro Shops retail store. You will create and manage engaging short-form video content across both brands, handle daily social media presence, and coordinate in-store, on-water, and community events to drive traffic, leads, and excitement.
This role blends your passion for boats, fishing, and the outdoors with creative content and event execution to highlight Tracker, Nitro, Tahoe, Sun Tracker, Regency, Ranger, Mako boats, plus Bass Pro Shops’ broader outdoor lifestyle, conservation ethos, and destination experiences.
ESSENTIAL FUNCTIONS:
Social Media Content Creation & Management (60-70% of time)
- Develop a consistent cross-brand content calendar aligned with promotions across both banners, seasonal themes, holidays, and the Bass Pro Shops playbook (awareness, summer peak, fall transition, holiday ramp).
- Remain committed as a brand expert, consistently highlighting new and upcoming products as they become available, while delivering informed insights and enthusiasm that reinforce brand awareness.
- Maintain a clean, premium visual style: high-resolution, well-lit footage; tidy showrooms; Bass Pro green/earth tones/blues; well-groomed on-camera presence in branded attire with friendly, approachable energy.
- Follow Reel/Short standards: strong 3-second hook + text overlay, steady shots (tripod/gimbal), upbeat royalty-free outdoor music, clear voiceover/text, and a strong CTA on every post (e.g., “Come see it in-store this weekend” or “Tag a friend who needs a boat”).
- Plan, shoot, edit, and post high-quality short-form videos (Reels, TikTok’s, YouTube Shorts, Stories) featuring boats, inventory, in-store experiences, aquariums, product demos, customer stories, and lifestyle content.
- Manage organic growth across Instagram, Facebook, TikTok, YouTube, etc. as outlined; engage with followers daily; monitor trends and competitors.
- Engage and respond/interact with all customer inquiries on social platforms, coordinating timely hand offs and follow up from the Tracker Marine Boat Center/Bass Pro Shops team as appropriate.
- Support influencer partnerships with local families, fishing, and outdoor micro-influencers (flat fees, product trades, or hybrid compensation) to expand reach and drive foot traffic.
Event Planning & Execution (20-30% of time)
- Coordinate promotional events at the dealership in partnership with GM/Tracker Boat Manager, Bass Pro Shops store, and nearby outdoor venues (boat demo days, open houses, fishing clinics, family boat days, trade-ins, etc.).
- Amplify major Bass Pro Shops events including Santa’s Wonderland (holiday photos, crafts, giveaways), Gone Fishing / Kids Fishing events, seasonal promotions (4th of July, Back-to-School, Black Friday), conservation initiatives, and community outreach.
- Manage logistics (setup, signage, vendors, live coverage) and create pre-event hype + post-event recaps to maximize reach and leads.
Additional Duties
- Track performance metrics (views, engagement, leads) and provide monthly summaries.
- Assist with occasional email/website updates.
- Represent the Tracker/Bass Pro Shops brand professionally while staying current on products, trends, and conservation topics.
- Working closely in partnership with location dedicated Pro staff.
- Being a liaison for the Base Camp team.
ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
- Minimum Degree Required: High School Diploma or Equivalent
- Preferred Degree: Associate Degree or Bachelor’s Degree in Marketing, Communications, Public Relations, Digital Media, Business or related field (if applicable)
- Years of experience: 0–2 years of experience in marketing, social media, retail, event coordination, customer engagement, or related field
- Must be a minimum age of 21 and have the ability to pass an MVR background check
KNOWLEDGE, SKILLS, AND ABILITY:
- Passion for boating, fishing, and outdoor lifestyle (personal experience preferred).
- Proven short-form video creation/editing skills (Cap Cut, In Shot, Premiere Rush, etc.) and strong platform knowledge.
- Excellent communication; comfortable on-camera and with customers.
- Organized, self-motivated, with a valid driver’s license for local events/shoots.
- Retail, marine, or event planning experience a plus (training provided for the right candidate).
- Must be able and lift, carry, and move items weighing up to 50 pounds.
- A pre-employed drug screening will be required.
Preferred Skills
- Canva/Adobe Creative Suite for graphics.
- Familiarity with community outreach and conservation initiatives.
This role lets you make waves across social media and events while directly supporting sales and community engagement at Tracker Marine and Bass Pro Shops. Ready to join? We’d love to hear from you!
TRAVEL REQUIREMENTS:
- Minimal travel required
PHYSICAL REQUIREMENTS:
Regularly sits, stands, walks, and works on a computer.
Occasionally lifts up to 50 lbs.
INDEPENDENT JUDGEMENT:
Performs tasks and duties under general supervision, using established procedures and innovation. Chooses from limited alternatives to resolve problems. Occasional independent judgment is required to complete work assignments. Often makes recommendations to work procedures, policies, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
We will be accepting applications on an ongoing basis.
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.