Senior Associate, Integrated Media Planning - Airline
Omnicom Group · New York City
Agency:
OmdJob Function:
MediaJob Subfunction:
Media Planning and BuyingJob Description:
The Senior Associate, Integrated Media Planning is responsible for leading the planning, implementation and tracking of media plans, activations and presentations. The Senior Associate is expected to have a strong working knowledge of the media space (both traditional and digital media, with an emphasis in audio) and available media research. As the day-to-day steward on assigned brands, the Senior Associate will develop and maintain a deep knowledge of their clients’ business over time. They are responsible for ensuring all client media requirements are executed in a timely and accurate manner. This role is a steppingstone towards managing a planning team as the leader of an associate planner. This role provides an opportunity to develop people management skills, evaluating their performance, and managing their growth
Qualifications
- Graduate of a four-year college or university
- 1-2 years of media planning experience
- Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs
- Sufficient communication skills across internal teams and client-facing contacts.
- Comfort planning across channels and platforms
- Readiness to learn the client service aspect of media planning
- Command of media fundamentals and ability to educate an Assistant
- Ready to take on management responsibilities
- Understanding of key research sources
- Some knowledge of current trends and innovations in media
- Comfort with trafficking, data, analytics and measurement
Responsibilities
- Passion - approaches any situation with energy and interest. Displays passion for pop culture, trends and motivations in consumer behavior.
- Problem Solving - clients, partners and even we are imperfect, but all challenges have solutions. Supports management to navigate challenges and/or asks for help from above when needed.
- Hunger for Data - continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities.
- Delegation - as a manager of our Associate level, this role is where delegation skills begin and are key.
- Relationship Building - whether internally or with clients, practices the ability to be personal, understanding and a desire to do what’s best for the team and the client.
$66,500
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