Media Planner Buyer

Omnicom Group · London

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Job Description:

About the Agency:

Hearts United (previously Hearts & Science and Mediahub) is being built as a differentiated, next generation agency: one that combines creativity, media, intelligence, technology and commercial expertise to solve client growth problems, continually create new competitive advantage and scale that advantage across its network.

Responsibilities: 

The Media Planner and Buyer will be the day-to-day steward for New Balance across EMEA. The person in this role will be required to maintain a strong knowledge of the clients' business to deliver against their needs and objectives.

You will help craft and execute innovative multi-channel media campaigns that deliver against New Balance’s core objectives. Leveraging your expertise in media planning and buying, you’ll push boundaries to deliver high-impact brand awareness campaigns for major sponsored events like the London and Valencia Marathons while adopting a more tactical approach for product launches. This role offers the opportunity to shape standout campaigns that capture attention, engage audiences, and elevate the brand on a global stage. 

Knowledge: 

• Display a mastery of media fundamentals across all channels both online and offline such as TV, OOH, CTV, Digital Display and Social 

• Show a keen interest in and knowledge of emerging trends across the media landscape.

• Demonstrate proficiency with industry systems/tools (TGI, GWI, YouGov Audience Console, Nielsen etc.)

• Strategic thinking: Understand the client’s business, the industry in which they operate, their business and campaign objectives and the difference between those two. Understand how to build stories to deliver insights in an effective and convincing way to drive media recommendations.

• Client Management: Supports the AM/AD in maintaining strong client relationships through proactive communication and excellent attention to detail. Assists with client status calls, helping to prepare and present RTBs, reports and PCAs, and ensures all client-facing processes and documentation, including live trackers, PoP decks and status sheets, are kept accurate and up to date. Plays a key role in ensuring clients always have clear visibility of campaign activity, progress and next steps, using these tools and processes to keep them informed, aligned and confident that activity is being managed effectively.

• Planning: Understand the media mix, phasing, targeting, key partners, and the detail behind media. Work across multiple markets, gaining insight into and implementing local nuances and market-specific requirements.

• Reporting: Plan and coordinate multi-market reporting, aligning timelines, templates, and delivery across all relevant campaigns. Maintain strong attention to detail to ensure cross-channel consistency and alignment across markets.

• Buying: Comfortable with using booking systems (Prisma and MX) and billing processes so that invoices are sent out and paid on time. Should also have an eye on commercial opportunities, from barter to short term offers, in order to leverage maximum value for both the client and the business.

• Budget Management: Support in managing multiple market budgets, ensuring spend is accurately tracked and monitored throughout campaigns to avoid over- or under-delivery.

• Data Management: Maintain taxonomy and data adherence in line with our global data management process. Act as first-line support for taxonomy, plan structure and data queries in the team.

• Support ideation, meet regularly with Media Owners and keep up to date with industry news, so that you are abreast of developments and can talk confidently to clients about new, innovative solutions and in doing so, continue to push the boundaries of their marketing so that we are consistently delivering the most effective solutions for them.

• Team building: Supervise, mentor and grow Executive Planners, and Apprentices.

Skills & Requirements: 

• Strong Excel and PowerPoint skills required 

• Strong Communication and Presentation skills 

• High Attention to detail 

• Impeccable organisational skills, comfortable with multitasking and working across multiple projects simultaneously 

• Experience planning, negotiating and executing across all channels 

• Experience working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources. 

• Experience working with a team internationally is useful although certainly not a mandatory. 

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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