Home Health Area Sales Director

VitalCaring Group · Clearwater, Tampa

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Join VitalCaring – Where Your Leadership Drives Growth and Changes Lives!

Area Sales Director – Home Health

Sales Leadership | Market Growth | Referral Development

Who We Are

At VitalCaring, we’re more than a home health and hospice provider - we’re a family that supports, inspires, and uplifts both our patients and our team members.

Founded in 2021, VitalCaring has quickly grown into a leading provider of home health and hospice services, with a mission to transform lives and foster hope through genuine caring. Every encounter is an opportunity to make a meaningful difference - and we are committed to bringing a culture of caring to every moment.

What You’ll Do

As an Area Sales Director – Home Health, you will lead and develop a high-performing sales team while driving referral growth, market development, and revenue across your assigned territory.

You’ll provide strategic direction and hands-on leadership to Account Managers and Care Transition Navigators, ensuring strong territory execution, meaningful referral partnerships, and consistent achievement of growth goals. Working closely with branch and operational leadership, you’ll help expand VitalCaring’s presence in the communities we serve and connect more patients with high-quality care in the place they call home.

Sales Leadership & Team Development

• Lead, coach, and develop Account Managers and Care Transition Navigators to achieve individual and team referral, census, and growth goals

• Recruit, interview, onboard, train, and retain high-performing sales professionals

• Establish clear performance expectations and provide ongoing coaching, mentoring, education, and feedback

• Develop individualized sales strategies and performance plans based on territory opportunity and business needs

• Create a culture of accountability, collaboration, urgency, and consistent execution

• Monitor sales performance and activity to ensure appropriate focus on high-value accounts, referral opportunities, and market priorities

• Develop and monitor performance improvement plans when necessary

Market Strategy & Growth

• Develop and execute strategic sales and marketing plans designed to drive sustainable home health growth across the assigned territory

• Evaluate referral trends, market dynamics, competitive activity, and opportunities for expansion

• Identify underdeveloped accounts and untapped referral opportunities and create strategies to increase market penetration

• Drive consistent referral and revenue growth through effective territory management, account development, and new business generation

• Partner with sales team members to build strategic territory plans with clear targets, priorities, and measurable outcomes

• Use sales data and market intelligence to identify barriers to growth and develop solutions to address them

• Communicate regularly with regional sales leadership regarding market performance, opportunities, competitive activity, and growth strategies

Referral Partnerships & Business Development

• Build and strengthen relationships with physicians, hospitals, health systems, rehabilitation facilities, skilled nursing facilities, assisted living communities, and other healthcare partners

• Develop new referral relationships while expanding opportunities within existing accounts

• Partner with physicians, discharge planners, case managers, social workers, and other healthcare professionals to support seamless transitions to home

• Educate referral partners on VitalCaring’s home health services, capabilities, patient eligibility, and the value of skilled care in the home

• Identify opportunities to strengthen VitalCaring’s position as a trusted post-acute care partner within the market

• Represent VitalCaring through strategic networking, educational programs, community events, and relationship-building activities

Operational Partnership & Patient Access

• Partner closely with branch and operational leadership to align growth strategies with clinical capacity, patient needs, and organizational goals

• Collaborate with operations to support timely, seamless transitions from referral to start of care

• Maintain awareness of referral trends, conversion opportunities, census performance, and market needs

• Help identify and resolve barriers that may impact referral conversion or patient access to home health services

• Maintain accurate and timely sales and referral activity within company systems and technology platforms

• Prepare, review, and communicate sales-related reporting and commission information as required

Compliance & Market Education

• Ensure all sales and referral activities are conducted in accordance with applicable laws, regulations, and company policies, including Stark Law and Anti-Kickback requirements

• Maintain a strong understanding of Medicare home health eligibility, referral requirements, and applicable regulations

• Educate sales team members and referral partners regarding home health services, Medicare guidelines, patient eligibility, and referral processes

• Reinforce ethical, compliant, and patient-centered business development practices throughout the sales organization

• Participate in required training, education, and professional development activities

What Sets You Apart

• A proven ability to lead, coach, and inspire high-performing healthcare sales teams

• A demonstrated track record of achieving or exceeding referral, census, revenue, and growth goals

• Strong knowledge of the home health and post-acute healthcare landscape

• The ability to build influential relationships with physicians, hospitals, case managers, discharge planners, and other referral partners

• Strategic thinking paired with a strong bias for execution and results

• Strong business acumen and an understanding of territory management, market development, and referral dynamics

• The ability to analyze performance, identify growth opportunities, and translate insights into action

• A collaborative leadership style and the ability to build strong partnerships between sales and operations

• A passion for developing people, growing markets, and helping more patients receive exceptional care at home

• A leadership approach aligned with our core values: trustworthy, capable, compassionate, proactive, and called

Requirements

• Bachelor’s degree preferred; college degree, equivalent relevant experience, or applicable professional licensure required

• Minimum of one (1) year of healthcare or home health sales experience

Benefits

Health & Wellness

Medical, Dental, and Vision coverage

Pharmacy benefits

Virtual care and mental health support

Flexible Spending Accounts (FSA) and Health Savings Account (HSA)

Supplemental health and life insurance

Financial & Protection

401(k) with company match

Employee referral program

Prepaid legal services

Identity theft protection

Work-Life Balance & Perks

Generous paid time off

Pet insurance

Tuition and continuing education reimbursement

All employment decisions are made without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic. Candidates are evaluated based on job-related qualifications, skills, and business needs.

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