Senior Associate, Social & Brand Marketing
HelloFresh · Toronto · CA$72,450–CA$82,450 (stated in the posting)
S'more about the team
We are looking for a Social & Brand Marketing Senior Associate to bring The Pets Table to life across social, content, creators, and customers. Reporting to the Brand Marketing Manager, you’ll run day-to-day organic social, create content, and own our blog. You’ll also work cross functionally to help grow our influencer program and work with our paid social lead on creative testing. This is a pivotal role in shaping how The Pets Table shows up across channels and in building awareness with pet parents across the US.
Lettuce share what this role will be responsible for
- Own organic social across The Pets Table’s channels, including strategy, content calendar, scheduling, and publishing
- Identify always-on content opportunities and key brand moments, and plan content around them
- Create static and short-form video content
- Own The Pets Table blog, including researching topics, writing, and publishing content
- Source and manage user-generated content, customer testimonials, and advocate outreach
- Support our influencer program, from creator sourcing and outreach to briefing, shipping product, and tracking results
- Partner with our paid social lead on creative testing, applying what works organically to paid ads
- Prep and support product and lifestyle photoshoots as needed
- Stay on top of social trends and test new content formats and platform features
- Report on weekly and monthly performance and turn results into next steps
- All other duties, as assigned
Sound a-peeling? Here's what we're looking for
- 2-3 years of experience in social media, content, digital or brand marketing
- Hands-on experience creating content for Instagram, TikTok, and YouTube
- Strong written and verbal communication skills, with a clear brand voice
- Experience managing social calendars and executing content strategies in a fast-paced environment with changing priorities and tight deadlines
- Experience writing blog or long-form content
- Experience with social management and scheduling tools such as Sprout Social
- Comfort working in spreadsheets and analytics dashboards
- Experience working cross-functionally with paid teams on creative strategy
- Experience with design and editing tools such as Canva, CapCut, or Adobe, including editing on the go
- Experience negotiating or managing creator partnerships, including usage and whitelisting terms, is a strong plus
- Experience with consumer, pet, or food brands is a plus
- Experience in front of the camera is a plus
- Embraces AI and emerging technologies to speed up content production, outreach, and admin, and to unlock new ideas
- You are:
- Passionate about pets and about building a brand people trust
- Culturally aware, following social trends closely and knowing which ones fit our brand
- Customer-centric, with a clear sense of what pet parents care about and how to speak to them
- Detail-oriented and organized, comfortable working both strategically and in the weeds
- A natural relationship-builder, with strong instincts for working with creators and customers
- Resourceful, working well on a team or on your own without waiting for clear instructions
- Adaptable, able to switch between strategic thinking and hands-on execution without losing momentum
- Comfortable with social analytics and using data to inform what we post next
- Someone to whom editing on the go is second nature
Let’s cut to the cheese, this is why you'll love it here
- Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
- Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
- RRSP Matching - Competitive RRSP matching program offered
- Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
- Family Benefits - A parental leave top-up program for expectant parents.
- Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
- Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
- Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
- Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!
Flexible Hybrid Approach
At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.
To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 3 days in office per week.
#LI-HYBRID
Working Conditions
It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.
HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.
This is a posting for an existing vacancy. We are actively seeking to fill this position.