Campaign Manager
Goosehead · Westlake
About Goosehead
Since 2003, Goosehead Insurance has been disrupting the insurance industry by giving clients the power of choice, utilizing a smarter marketing approach, and delivering world class service. This is all powered by our focus on hiring and retaining extraordinary people. Our clients trust us with their most valuable possessions so, we're more than just a bit selective when it comes to hiring new team members.
Job Summary
The Campaign Manager, Corporate and Franchise Marketing, will support growth across Goosehead’s corporate sales teams and franchise agency network by developing and executing campaigns that drive lead generation, customer acquisition, retention, and cross-sell. This individual contributor will translate marketing strategies and business priorities into actionable campaign plans that connect with prospects and existing clients. The role will also support scalable marketing programs, tools, and resources that help corporate agents and franchise owners grow their businesses while maintaining a consistent Goosehead brand and customer experience.
The ideal candidate combines strong project management skills with an understanding of audience segmentation, campaign execution, and performance optimization. They can collaborate across teams, manage competing priorities, and turn campaign results into clear recommendations.
Principal Duties and Responsibilities
Campaign Planning & Execution
- Develop and manage campaign plans supporting Corporate and Franchise marketing priorities, including lead generation, prospect nurture, customer retention, cross-sell, and win back.
- Translate business objectives into campaign briefs with clearly defined audiences, messaging, channels, deliverables, timelines, and success metrics.
- Coordinate campaigns across email, SMS, paid media, direct mail, and agent outreach, based on campaign needs and available resources.
- Own campaign coordination from briefing through launch and reporting, partnering with Marketing Automation on technical setup, testing, and deployment.
- Proactively communicate progress, dependencies, and risks to keep campaigns on track.
Corporate & Franchise Marketing Support
- Partner with corporate sales leaders and franchise stakeholders to understand business needs and identify opportunities for marketing support.
- Support scalable marketing programs that corporate agents and franchise agencies can use to attract prospects, engage clients, and generate referrals.
- Collaborate with Creative Services to develop campaign assets, templates, playbooks, and other resources that support local marketing efforts.
- Help stakeholders understand how to use available marketing programs and resources effectively.
- Gather feedback from agents and franchise owners to improve program relevance, adoption, and results.
Audience Segmentation & Customer Journeys
- Partner with Salesforce, data, and Marketing Automation teams to define campaign audiences, segmentation criteria, and targeting requirements.
- Support prospect and customer journeys based on lifecycle stage, policy relationships, engagement, and other available data.
- Validate audience criteria, exclusions, and suppression requirements before launch, including appropriate distinctions between Corporate and Franchise audiences.
- Identify opportunities to improve personalization, campaign timing, and the transition from marketing engagement to agent follow-up.
Performance Tracking & Optimization
- Monitor campaign performance against defined objectives, including lead generation, quote activity, conversion, retention, cross-sell, and engagement.
- Partner with reporting and analytics teams to connect marketing activity with sales outcomes where data is available.
- Provide regular performance updates that highlight results, insights, and recommended next steps.
- Develop and execute structured tests across audiences, messaging, creative, calls to action, and timing.
- Apply campaign learnings to improve future programs and prioritize optimization opportunities.
Cross-Functional Collaboration
- Collaborate with Corporate Sales, Franchise leadership, Creative Services, Marketing Automation, and data teams to deliver coordinated marketing programs.
- Develop clear creative briefs and consolidate stakeholder feedback to support efficient asset development.
- Coordinate required brand, Legal, and Compliance reviews before launch.
- Align campaign messaging and follow-up expectations with sales stakeholders to support a consistent prospect and client experience.
Campaign Operations & Quality Assurance
- Maintain campaign calendars, workplans, documentation, and organized assets.
- Follow established intake, briefing, approval, quality assurance, and reporting processes.
- Verify campaign details, including audience requirements, messaging, links, personalization, and tracking, in partnership with execution teams.
- Identify opportunities to standardize recurring work and improve campaign delivery across Corporate and Franchise marketing.
Experience and Education
- Bachelor’s degree in marketing, Communications, Business, or a related field, or equivalent relevant experience.
- Approximately 5 years of experience in campaign management, demand generation, customer marketing, or a related marketing role.
- Demonstrated experience managing campaigns from planning through execution and optimization.
- Experience supporting sales teams, franchise networks, local businesses, or multiple business stakeholders preferred.
- Email marketing experience required; exposure to paid search, paid social, SMS, or direct mail is a plus.
- Background in insurance, financial services, or another regulated industry is a plus.
Required Skills and Abilities
- Understanding of acquisition and customer lifecycle marketing, including lead generation, nurture, retention, cross-sell, and win back.
- Ability to translate business needs into focused campaign plans with measurable objectives.
- Strong project management skills and the ability to manage multiple campaigns and stakeholder groups.
- Experience using CRM and marketing automation platforms; Salesforce experience preferred.
- Familiarity with audience segmentation, automated journeys, campaign testing, and performance measurement.
- Analytical mindset with the ability to turn data into practical recommendations.
- Strong written communication, creative briefing, and stakeholder management skills.
- High attention to detail, proactive problem-solving, and accountability for deadlines and deliverables.
Benefits Summary
- High quality voluntary health, vision, disability, life, and dental insurance programs
- 401K Matching Plan
- Employee Stock Purchase Plan
- Paid holidays, vacation, and sick leave
- Corporate sponsored programs to enhance employee physical, financial, mental and emotional wellness
- Financial Solution Program
Equal Employment Opportunity:
Goosehead is an equal opportunity employer and complies with all applicable federal, state, and local laws, rules, guidelines, and regulations. Goosehead strictly prohibits and does not tolerate unlawful discrimination against employees, applicants, or any other covered person because of race, color, religion, creed, national origin, ancestry, ethnicity, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender, gender identity, transgender status, age, physical or mental disability, veteran status, uniformed service, genetic information, or any other characteristic protected by applicable law. All applicants for employment and all Goosehead employees are given equal consideration based solely on job-related factors, such as qualifications, experience, performance, and availability.