eCommerce Promotions Specialist

Holland America Group · Fort Lauderdale

Apply on the company website

One of the best-known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe.  We give our guests the Medallion Class experience others simply can’t. The Love Boat promises something for everyone. 

Own web promotions for Princess.com and the booked guest pre-cruise experience, including the promotional calendar, content accuracy, campaign setup, testing, optimization, and performance reporting. Partner with content publishing, creative, product marketing, global digital partners, and international market teams to deliver promotional experiences that improve the digital customer experience and grow cruise and pre-cruise add-on conversion, volume, and revenue.

Here’s a summary of what Princess is looking for in a Specialist, eCommerce Promotions Is this you? 

Responsibilities: 

• Lead web promotional content projects from intake through launch, using rapid testing, measurement, and iteration to improve site experience and performance goals.

• Build, maintain, and optimize the strategic promotions calendar, including prioritizing campaign ideas, tracking past results, and identifying new opportunities by audience, product, and site area.

• Partner with content publishing, creative, product marketing, global digital partners, and international market teams to develop, publish, QA, and maintain accurate promotional experiences across Princess.com and Manage Booking.

• Execute and monitor A/B, multivariate, dynamic, and segment-based promotional tests, troubleshoot pre-launch and live-site issues, and communicate launch plans and results to stakeholders.

• Analyze promotion and test performance using eCommerce, web analytics, and business data to identify optimization opportunities and recommend actions that grow bookings, add-on sales, conversion, and revenue.

• Author, review, update, and manage AEM promotional content, links, imagery, landing pages, and campaign experiences, including implementing successful tests into production and retiring underperforming experiences.

Knowledge & Skills:

• Scope: This individual contributor role sits within Digital Commerce and Experience and supports Princess eCommerce promotional delivery for Princess.com and the Manage Booking area. The role works cross-functionally with content publishing, creative, product marketing, global digital partners, and international market teams to deliver accurate, optimized promotional content and testing experiences. The role has direct impact on cruise and pre-cruise add-on merchandising, site conversion, digital customer experience, and direct web revenue performance..

• Problem solving: The role requires analytical and operational problem solving across promotional content, campaign setup, quality assurance, testing, and live-site performance. The analyst must assess performance data, identify content or segment opportunities, troubleshoot technical and publishing issues, anticipate launch risks, and recommend optimization actions based on test results, web analytics, and business goals.

• Impact: The role contributes to direct web performance by improving the accuracy, effectiveness, and conversion impact of promotional experiences across Princess.com and Manage Booking. Successful execution supports growth in online bookings, pre-cruise add-on volume and revenue, improved promotional governance, faster optimization cycles, and a better digital experience for guests across applicable markets.

• Leadership: This is an individual contributor role with no direct reports. Leadership is demonstrated through ownership of the promotions calendar, end-to-end campaign coordination, cross-functional influence, clear communication of test plans and results, and the ability to guide stakeholders on promotional testing and optimization practices.

For all roles:

• Knowledge: eCommerce principles, web merchandising, digital marketing, website optimization, promotional testing, AEM content management, web analytics, and basic HTML/CSS.

• Skills: Strong analytical thinking, attention to detail, QA discipline, stakeholder communication, Excel and PowerPoint proficiency, project coordination, and ability to translate performance data into recommendations.

• Abilities: Ability to manage multiple promotions and deadlines, collaborate effectively with cross-functional partners, troubleshoot issues, present results clearly, and maintain reliable, consistent attendance and professionalism.

Essential/Minimum Qualifications: 

• Bachelor's degree in Marketing, eCommerce, Web Design, Development, Merchandising or a related field of study, or an equivalent combination of relevant education, experience and training. 

• Must be legally authorized to work in the United States. Princess is unable to sponsor or take over sponsorship of employment visas at this time..

Essential experience required:

• Experience in an eCommerce environment with hands-on exposure to website optimization, web merchandising, digital marketing, promotional content, and digital testing. Experience with website testing tools such as Adobe Target; Adobe Creative Design Suite; JIRA; Tableau; Adobe Analytics; AEM 6.4 or higher preferred; working knowledge of HTML and CSS; strong Excel and PowerPoint skills; strong business acumen and ability to communicate with stakeholders at multiple levels.

Travel: No or very little travel likely

Work Conditions: Work primarily in a climate-controlled office environment with minimal safety/health hazard potential.

Physical Demands. Remain in a stationary position at a desk and/or computer for extended periods of time; reasonable accommodation will be offered.

** This position is classified as “in-office.”  As an in-office role, it requires employees to work from a designated Princess office Monday through Thursday each week. Employees may work from their homes on Fridays. 

Princess provides comprehensive and innovative benefits to meet your needs, including:

What You Can Expect  

• Cruise and Travel Privileges for You and Your Family 
• Health Benefits 
• 401(k)  
• Employee Stock Purchase Plan  
• Training & Professional Development 
• Tuition & Professional Certification Reimbursement 
• Rewards & Incentives  

Our Culture… Stronger Together 

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees.  Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: princess.com/en-us/company-information 

Princess is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. 

Americans with Disabilities Act (ADA) 

Princess will provide reasonable accommodation with the application process, upon your request, as required to comply with applicable laws.  If you have a disability and require assistance in this application process, please contact careers@carnival.com. 

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