Sr. Professional, Merchandising & Licensing
Under Armour · Seoul
- Sr. Professional, Merchandising & Licensing
- Values & Innovation
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.
Purpose of Role
In partnership with Korea’s Merchandising Manager, this individual will drive merchandising strategy and execution for assigned product categories across DTC and Wholesale channels, ensuring compelling seasonal assortments that balance global product direction with Korea consumer and marketplace needs.
In addition to category merchandising responsibilities, this role will manage Licensing merchandising for Korea and drive Collaboration opportunities from concept and design direction through commercialization. The role will also develop Korea market briefs and commercial inputs to influence APAC-led L4L development.
This individual will partner closely with APAC/Global Merchandising and Licensing teams and Korea crossfunctional stakeholders to support seasonal strategy, Go-To-Market execution, and business objectives.
Your Impact
Category Merchandising
- Drive seasonal assortment planning and merchandising strategies for assigned product categories across DTC and Wholesale channels, ensuring alignment with consumer demand, business objectives, and marketplace opportunities.
- Drive product selection, pricing recommendations, product segmentation, and channel differentiation to optimize assortment and business opportunities.
- Analyze sales performance, inventory and SKU productivity, consumer insights, and marketplace trends to identify business opportunities, assortment gaps, and future product needs.
- Partner with Planning to support demand forecasting, inventory management, and seasonal business reviews.
- Influence APAC and Global Merchandising teams by providing Korea market insights, consumer feedback, product performance analysis, and future product opportunities.
Licensing, Collaboration & Local Product Opportunities
- Manage Korea Licensing merchandising, including product assortment, pricing, distribution, and commercial recommendations, based on consumer relevance, brand fit, and business potential.
- Drive Collaboration opportunities from concept development and design direction through assortment, pricing, distribution, and launch, partnering with relevant internal and external stakeholders.
- Identify locally relevant product opportunities and develop Korea market briefs supported by consumer insights, competitive landscape, product performance, and commercial potential to influence APAC-led L4L development and other locally relevant product development opportunities.
Go-To-Market & Cross-functional Leadership
- Support seasonal Go-To-Market planning and milestone execution across key cross-functional partners.
- Prepare and deliver assigned category and relevant Licensing/Collaboration product presentations during pre-line reviews and sales meetings for Franchise, DTC, and Wholesale partners.
- Build strong relationships with APAC/Global teams and Korea cross-functional stakeholders to ensure alignment on seasonal strategies and business priorities.
- Qualifications
- Proven ability in product creation, merchandising strategy, assortment planning, competitive pricing, and SKU productivity improvement.
- Ability to translate Korea consumer and marketplace insights into commercial inputs, product briefs, and recommendations to influence APAC/Global teams.
- Strong commercial and analytical skills with the ability to identify business opportunities through sales performance, consumer insights, and marketplace trends.
- Ability to build strong cross-functional partnerships, align stakeholders, and lead others to action.
- Demonstrated ability to deliver results in a deadline-driven, fast-paced environment as a proactive, self-motivated team player.
- Travel: 5-10% of the year.
- Education and/or Experience
- Bachelor’s Degree
- Minimum of 7 years of merchandising experience within a sportswear, footwear, apparel, fashion, or retail company.
- Proven experience in category merchandising and Licensing, with experience in product creation and Collaboration preferred.
- Strong verbal and written communication skills in both Korean and English.
- Our Commitment to Equal Opportunity
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Res