VP, Women's
Under Armour · Baltimore
- VP, Women's
- Values & Innovation
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.
Purpose of Role
At Under Armour, we're building the future of Women's performance. As Vice President, Women's, you'll lead the vision, strategy, and growth of our global Women's business—shaping how the brand connects with athletes across products, experiences, and markets.
This is a highly visible leadership role that brings together Product, Design, Merchandising, Marketing, and Commercial teams to create one cohesive Women's vision. You'll champion the consumer, influence enterprise priorities, and drive strategies that accelerate growth, brand relevance, and marketplace impact.
If you're passionate about building brands, inspiring teams, and unlocking the next chapter of growth for Women's, this is an opportunity to make a lasting impact on one of the world's most recognized performance brands.
Your Impact
- Lead the Women’s Business
- • Set the vision, strategy, and growth agenda for Under Armour Women’s globally.
- • Champion the Women’s consumer and define how the brand wins in the marketplace.
- • Identify growth opportunities, emerging trends, and strategic priorities that drive the business forward.
- Shape the Brand
- • Own the Women’s brand positioning, storytelling, and seasonal direction.
- • Partner across Marketing and regional teams to deliver impactful campaigns and consumer experiences.
- • Ensure a consistent and compelling Women’s brand presence worldwide.
- Drive Product & Consumer Strategy
- • Define the Women’s product vision across categories.
- • Guide innovation, investment priorities, and portfolio opportunities through a consumer-first lens.
- • Align cross-functional teams around a unified strategy that fuels growth.
- Influence Design & Portfolio Direction
- • Partner with Design leaders to create a distinctive Women’s aesthetic and premium consumer experience.
- • Shape franchise priorities, portfolio investments, and growth platforms across the business.
- • Ensure consistency and cohesion across the Women’s product offering.
- Deliver Marketplace Success
- • Lead cross-functional alignment across Product, Merchandising, Marketing, and Regional teams.
- • Drive go-to-market excellence and seasonal execution.
- • Ensure the Women’s strategy comes to life consistently across channels and markets.
- Own Business Performance
- • Serve as the enterprise owner of the Women’s business performance and growth agenda.
- • Partner with Finance, Planning, and Supply Chain to drive results and investment decisions.
- • Monitor performance, identify opportunities, and take action to accelerate growth.
- Lead Through Influence
- • Act as the connective leader across multiple functions and regions.
- • Build alignment around one Women’s vision, one strategy, and one consumer experience.
- • Drive accountability and enterprise-wide commitment to the Women’s business.
- Build High-Performing Teams
- • Develop and inspire future leaders while fostering a high-performance culture.
- • Create clarity, accountability, and strong decision-making.
- • Lead with a consumer-first, people-first mindset grounded in collaboration, inclusivity, and results.
Qualifications
- What You'll Bring
- • Bachelor's degree in Business, Marketing, Merchandising, Retail Management, Fashion, Consumer Products, or a related field, or equivalent combination of education and experience. MBA or advanced degree preferred.
- • 15+ years of leadership experience in apparel, footwear, retail, consumer products, or a related industry.
- • Minimum of 5 years in a leadership role.
- • Proven success building and growing brands, categories, or consumer-driven businesses at scale.
- • Strong strategic, commercial, and financial acumen with experience influencing business performance.
- • Ability to lead across complex, matrixed organizations and drive alignment among senior stakeholders.
- • Experience partnering across Product, Design, Merchandising, Marketing, Planning, and Commercial teams.
- • Passion for understanding consumers, identifying trends, and translating insights into growth opportunities.
- • Exceptional communication, storytelling, and executive presence.
- • Demonstrated success developing high-performing teams and future leaders.
- Bonus Points If You Have
- • Deep expertise in the Women's apparel, footwear, or athletic market
- • Experience leading global or multi-regional businesses
- • Background in omnichannel retail, including wholesale, DTC, and eCommerce
- • Experience driving transformation, innovation, and large-scale business growth
- Leadership Traits We Value
- • Consumer-first and brand-obsessed
- • Strategic thinker with an enterprise mindset
- • Collaborative influencer who builds alignment across teams
- • Decisive leader who thrives in fast-paced environments
- • Curious, innovative, and growth-oriented
- • Passionate about developing talent and building inclusive, high-performing cultures
Workplace Loc