Manager Markets & Channels Development - Too Faced
Estée Lauder Companies · Neuilly-sur-Seine
Description
The Markets & Channels Development Manager supports commercial growth and sell out acceleration by helping translate priorities into tailor made trade marketing and channel activation plans for key retail partners. The role focuses on day-to-day commercial enablement, supporting Sephora, Douglas, pure players and online channels, ensuring strong execution, performance tracking and continuous optimization of trade and omnichannel initiatives at market level.
COMMERCIAL & TRADE MARKETING SUPPORT: driving Execution with Key Retail Partners
- Support the development and rollout of retailer specific trade marketing plans, with a strong focus on Sephora Europe, Douglas, pure players and e commerce channels.
- Contribute to channel-differentiated activation plans, ensuring the right intensity, tactics by retailer and channel.
- Help adapt priorities into commercially relevant GTM executions, aligned with Key Account strategies and retailer calendars.
- Support the preparation of launch toolkits, trade decks, and activation meetings to enable strong execution in markets.
- Work closely with senior commercial managers, Key Account, VM and Online teams to ensure coherent in-store and omnichannel execution.
CHANNEL & OMNICHANNEL ACTIVATION: Paid, Owned & Earned Through a Commercial Lens
- Support the implementation of Paid, Owned and Earned activations, ensuring alignment with retailer strategies and commercial objectives.
- Assist in shaping consumer journeys by channel, connecting media, CRM, in-store and online touchpoints to drive recruitment and conversion.
- Support execution of sampling, CRM and media activations tailored to key retailers and local market needs.
- Work with Digital, CRM, Online and agency partners to ensure retailer-relevant content and activation consistency.
- Support performance monitoring by tracking launch results, promotions and key trade moments; benchmark sell‑out, KPIs and activation effectiveness across key retailers; analyze competitor activity and channel trends to identify optimization opportunities and share recommendations with the Senior Manager
OPERATIONAL & EXECUTIONAL EXCELLENCE
- Partner with Demand Planning, Supply and Commercial teams to support launch readiness and execution follow up.
- Contribute to the forecast and reforecast process through analysis, data consolidation and market alignment.
- Coordinate with Visual Merchandising and creative teams to ensure timely delivery and consistency of trade and in-store materials.
- Manage timelines, execution checklists and reporting to ensure smooth cross functional coordination.
Experience
- Experience in product marketing and 360° consumer-centric marketing strategies across multiple channels including digital, social, content, in-store, and CRM.
- Strong marketing fundamentals, with the ability to support both strategic planning and hands-on execution, and a consumer-focused mindset.
- Good analytical skills, comfortable working with data to inform decisions and track performance.
- Excellent communication and presentation skills, able to clearly share insights and updates with internal teams and stakeholders.
- Basic to intermediate knowledge of digital, social, and earned media channels, with an interest in emerging trends and technologies.
- Proactive and eager to learn, with a collaborative attitude and willingness to support testing and iterative improvements.
- Operationally focused with a hands-on approach, adaptable to fast-paced and dynamic environments
- Fluent in English; additional languages a plus
Qualifications
Master's Degree or equivalent
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