Director, CRM and Customer Engagement - Asia Pacific (APACx)

Hilton Worldwide · Singapore

As the Director, CRM and Customer Engagement for Asia Pacific excluding Greater China & Mongolia (APACx), you will lead Hilton's strategy to deepen customer relationships and grow customer value through CRM, personalisation and lifecycle engagement.

Combining deep knowledge of APAC customer behaviours, preferences and digital ecosystems with expertise in audience strategy, customer data activation and regional channels, you will develop and execute integrated customer engagement strategies that deliver locally relevant experiences at scale.

Through customer data, insights and lifecycle marketing, you will drive Hilton Honors acquisition, engagement and retention, creating personalised customer journeys that increase conversion, strengthen loyalty and support long-term business growth.

Join an Award-Winning Workplace Culture

At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.

Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands , and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel.

Whether you’re starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical.

Curious about life at Hilton? Explore our Careers Blog to see why we’re more than a great place to stay—we’re a great place to work.

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