Programmatic Specialist

Publicis Groupe · Toronto · CA$45,000–CA$50,000 (stated in the posting)

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About Us: 

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands. 

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data. 

You will be joining a well recognised agency with credentials: 

• Great Places to Work certified three years in a row  
• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work  
• 2022 Media Agency of the Year 
• 2023 Media Agency of the Year finalist 

What we Offer: 

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year  
• Extended long weekends throughout the year with an additional day off each long weekend 
• Wellness & Tech benefits to support what’s most important to you  
• Birthday leave 
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance 
• Local and Global Mobility within the Publicis Groupe network 

The Programmatic Specialist is responsible in aiding activities such as campaign setup, campaign management, optimizations and performance reporting. The Programmatic Specialist is responsible for identifying and implementing optimizations as approved by the Account Manager and client.  He/she provides input in the construction of client decks and status documentation.

The Specialist support the Account Manager and in client activation.

• Aid Account Manager in execution, management, and optimization of large online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns)
• Manage the execution and optimization in preparation for campaign launch for smaller accounts
• Assist in the development of client-facing campaign performance reports
• Trafficking campaign tags into Programmatic platforms
• Running the campaign QA process to ensure accurate campaign implementation and pacing
• Providing monthly auditing reports to Agency partners & actualize bill/pay systems when applicable

• 1 year of experience in digital marketing
• 1-year hands on experience with DV360 or Goggle 
• Experience with Verizon or Amazon is beneficial 
• Understanding of traditional and interactive media planning elements
• Proficiency in Microsoft Office solutions
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
• Ability to organize and manage detail work

Transparency matters to us. The salary range for this position is $45,000 to $50,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.

We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. 

Please contact our recruiter for any questions, accommodations or specific requests. 

• Aid Account Manager in execution, management, and optimization of large online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns)
• Manage the execution and optimization in preparation for campaign launch for smaller accounts
• Assist in the development of client-facing campaign performance reports
• Trafficking campaign tags into Programmatic platforms
• Running the campaign QA process to ensure accurate campaign implementation and pacing
• Providing monthly auditing reports to Agency partners & actualize bill/pay systems when applicable

• 1 year of experience in digital marketing
• 1-year hands on experience with DV360 or Goggle 
• Experience with Verizon or Amazon is beneficial 
• Understanding of traditional and interactive media planning elements
• Proficiency in Microsoft Office solutions
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
• Ability to organize and manage detail work

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