Senior Commercial Manager
Dyson · Singapore
About us
At Dyson, we believe in pushing the boundaries of technology to create revolutionary products that transform everyday experiences. In the world of beauty and hair care, we are committed to redefining standards and empowering individuals to look and feel their best with no compromises.
Our advanced beauty technology and formulations are engineered to enhance styling routines whilst protecting and maintaining hair health—no heat damage, every hair type, every style. With groundbreaking innovations and an unwavering focus on quality and performance, Dyson has become a trusted leader in beauty technology. Join Dyson’s fastest growing category and continue to help us elevate and expand the Dyson Beauty experience to reach shoppers across global markets.
About the role
Reporting to the Head of Beauty, you will define and drive the category strategy, ensuring a strong consumer-led portfolio that meets market needs and delivers sustainable commercial growth. As the Senior Commercial Manager you will own the category roadmap across the full product lifecycle, from portfolio planning and new product introduction through to ongoing optimisation and end-of-life management.
Working across Dyson, you will partner closely with Engineering, Finance, Operations, Revenue, Claims, Insights, Office of the CEO and Market teams to ensure consumer, commercial and business priorities are reflected in key decisions. You will represent the category internally, using market insights, competitive intelligence and consumer understanding to shape future opportunities and deliver category performance.
Key Responsibilities
Category expert
- Build and maintain a deep understanding of the sub-category ecosystem including competitive activity, points of differentiation for Dyson and shifting consumer trends
- Identify and evaluate potential opportunities for white space or new business opportunities within the category; bring those ideas via clear briefs to engineering teams
Commercial & Market Execution
- Lead development of product claims including technology advantages as coordination of clinical or lab studies as required
- Lead development of value propositions and category narratives to ensure strongest positioning of Dyson products
- Development of pricing, go-to-market and category activation strategies
- Translate market feedback and consumer insights into briefs for Commercial, Campaign and Creative teams
- Partner with global and local teams to ensure consistent positioning, messaging and execution
Launch Readiness
- Support business ops and portfolio planning to ensure launch readiness
- Lead naming, claims and positioning work to ensure milestones are met
Category performance
- Monitor sub-category level performance globally and understand key challenges
- Where required, look for mitigation plans to ensure commercial success of all the sub category products
- Develop ideas to drive further penetration within the beauty categories (including things such as partnerships, geographic initiatives etc.)
Cross-Functional Leadership
- Build strong partnerships across Engineering, Finance, Operations, Revenue, Creative and Market teams.
- Influence stakeholders through data-driven insights and sound commercial judgement
- Lead cross-functional workstreams and drive alignment on category priorities
- Communicate performance, risks and recommendations clearly to senior stakeholders
About you
We’re looking for a dedicated and innovative marketing professional with the following qualifications:
· Education: Bachelor’s degree in Business, Marketing, or experience in a related field
· Experience: 5-6 years of product/brand management experience, preferably within the beauty or personal care industry
· Passion for Beauty Technology: Demonstrated enthusiasm for the evolving beauty tech landscape
· Commercial Expertise: Proven success in fast-paced environments with a strong grasp of commercial strategies, market analysis, and business acumen.
· Collaboration and Communication Skills: Exceptional ability to work cross-functionally and communicate effectively with various stakeholders, inspiring teams to achieve shared goals.
· Creative and Analytical Thinking: Ability to write compelling product briefs and guide creative processes. Proficiency in data interpretation and product lifecycle management.
· Initiative and Curiosity: A proactive self-starter who challenges the status quo, seeks out new opportunities, and drives innovation.
· Global Perspective: Experience working on international projects or with global teams is a plus.
Why join Dyson?
At Dyson, you’ll be part of a team that values innovation, challenges conventional thinking, and supports bold ideas. We offer a collaborative, fast-paced environment where your work can make an immediate impact on global markets. If you’re ready to push the boundaries of beauty technology and empower people to be their best, join us and help shape the future of styling.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
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