Manager, Social Content & Engagement
FTI Consulting · New York City · $95,500 (stated in the posting)
Who We Are
FTI Consulting is the leading global expert firm for organizations facing crisis and transformation. We work with many of the world’s top multinational corporations, law firms, banks and private equity firms on their most important issues to deliver impact that makes a difference. From resolving disputes, navigating crises, managing risk and optimizing performance, our teams respond rapidly to dynamic and complex situations.
At FTI Consulting, you’ll work side-by side with leaders who have shaped history, helping solve the biggest challenges making headlines today. From day one, you’ll be an integral part of a focused team where you can make a real impact. You’ll be surrounded by an open, collaborative culture that embraces diversity, recognition, professional development and, most importantly, you.
Are you ready to make your impact?
About the Role
The Manager, Social Content & Engagement will help turn FTI Consulting’s expertise into timely, useful stories for audiences across the firm’s social channels. Working across Global Brand, Campaign and Market Engagement, this role will identify the right experts and subjects, shape content with them from the outset, and produce social-first work that supports the Expert Authority and Real-World Experience campaign. The role brings channel insight to editorial planning, helping experts build recognizable voices and reach relevant audiences across LinkedIn, Instagram, YouTube and other appropriate platforms. It combines proactive planning with the ability to respond quickly when current events create a relevant opportunity for FTI experts to offer insight. The Manager will work closely with Audience Engagement, Organic Social Media, Paid Media and production partners so content is designed for its audience, channel and intended impact and contribution to client growth.
What You’ll Do
- Build and maintain an editorial pipeline of FTI experts, areas of expertise and emerging issues, working with subject matter experts and marketing partners to identify stories worth telling.
- Monitor relevant news and market developments; assess when FTI can offer a distinctive, credible perspective and coordinate timely expert responses with appropriate review and approval.
- Interview and collaborate with experts to translate complex analysis into clear, accurate short-form video, written posts and other social content. Connect immediate developments to their practical and longer-term implications for clients.
- Develop recurring expert-led content formats that complement the Real-World Experience campaign. Help experts move beyond occasional thought leadership posts toward distinctive, consistent social voices whose insight audiences recognize, trust and share.
- Partner with Associate Marketing and other production colleagues at the planning stage of longer-form shoots to define audiences, messages, questions, formats and capture needs. Design each shoot to support a connected set of long-form stories, short-form video, expert perspectives, social content and campaign assets.
- Work with the Director, Audience Engagement & Social Media to align editorial priorities with the overarching organic social strategy. Bring a point of view on the role of LinkedIn, Instagram, YouTube and emerging channels, adapting expert stories to each channel’s audience, format and behavior rather than distributing the same asset everywhere.
- Partner with the Paid Media & Activation lead to identify expert content suited to paid social, plan channel-specific formats and variants, and connect audience engagement with campaign and client growth goals. Use performance insights to improve future work.
- Partner with the Senior Director, Global Employer Brand, and the recruiting team to align expert, people and culture storytelling with employer brand priorities. Identify opportunities to adapt Global Brand, Campaign and Engagement Marketing content for prospective talent, and plan complementary social content that helps candidates understand FTI’s expertise, people and career opportunities.
- Coordinate day-to-day management of FTI Consulting's corporate social channels, including editorial planning, content workflows, community engagement and performance monitoring, working closely with the broader social media team and segment and regional marketing colleagues to support scheduling and publishing.
- Collaborate with design, video and campaign teams on briefs, scripts, graphics, edits and approvals; protect accuracy, brand standards and a consistent voice.
- Manage day-to-day operations of the firm’s employee advocacy platform, including content curation and publishing, participant support, onboarding and adoption initiatives, to help professionals amplify FTI’s expertise and storytelling.
- Conduct social media training for new hires in the Global Marketing and Segment Marketing teams as needed and provide resources and guidance to support effective participation across social channels and the employee advocacy platform.
- Monitor conversations and potential reputational concerns, escalating issues through appropriate communications and social media leads.
- Monitor and summarize organic social performance, working with strategy and paid media partners to evaluate content effectiveness, identify audience insights and apply learnings to editorial choices, content formats and production plans.
- Potential opportunity beginning in 2027 to support Business Development with quick-turn expert videos and social content tailored to RFPs and prospective client opportunities.
How You’ll Grow
We are committed to investing and supporting you in your professional development and we have developed a range of programs focused on fostering leadership, growth and development opportunities. We aim to promote continuous learning and individual skills development through on-the-job learning, self-guided professional development courses and certifications. You’ll be assigned a dedicated coach to mentor, guide and support you through regular coaching sessions and serve as an advocate for your professional growth.
As you progress through your career at FTI Consulting, we offer tailored programs for critical professional milestones to ensure you are prepared and empowered to take on your next role.
What You Will Need to Succeed
Basic Qualifications
- 6+ years of experience in social media management, social content, editorial, digital marketing or a related discipline; professional services experience is a plus.
- Strong writing, editing and interviewing skills, with the ability to make complex subjects accessible without losing accuracy or nuance.
- Experience planning and producing social-first content, including short-form video, and collaborating with subject matter experts and production teams.
- Sound editorial judgment, curiosity about current events and the ability to balance speed with appropriate review and reputational care.
- Ability to coordinate multiple stakeholders, priorities and deadlines in a global organization.
- Ability to travel to FTI office(s) as needed
- Applicants must be currently authorized to work in the United States for any employer on a full-time basis; this position does not provide visa sponsorship
Preferred Qualifications
- Experience with social analytics and employee advocacy tools.
- Understanding of how audiences discover and engage with expert voices across LinkedIn, Instagram, YouTube and other relevant platforms.
- Proficiency in Canva for social content creation and familiarity with video editing and production tools.
- Confidence advising and collaborating with senior leaders and subject matter experts.
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FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.
Compensation
Minimum Pay: $95,500.00
Maximum Pay: $169,000.00
Total Rewards Disclosure: The compensation range reflects potential base salary for the role. Actual compensation is determined based on a wide array of relevant factors including market considerations, business needs, and an individual’s location, skills, level of experience, and qualifications.
Supporting your total wellbeing is a year-round commitment at FTI. We provide a market-competitive benefits package and wellbeing resources to help you and your family thrive physically, emotionally, financially, and personally, including healthcare coverage, retirement savings, paid leave, family support, and financial protection benefits.