Senior Specialist Retail Concept & Execution

Philip Morris International · Stockholm

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We’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. Swedish Match is an affiliate of PMI and has been a leader in the industry for more than 200 years. In this role, you will transform shopper insights into engaging retail concepts that strengthen the consumer experience and drive commercial growth.

Impact You’ll Make 

• Strengthen shopper engagement and growth through a consistent multi-category visibility approach. 
• Improve conversion and consumer experience through scalable solutions based on customer needs, shopper insights and data. 
• Set new standards for retail execution across communication, electronic displays, fittings, furniture, and in-store settings. 

What You’ll Do 

• Own the Perfect Store framework and transparency strategy across five categories and indirect retail channels. 
• Develop and optimize scalable concepts across retail communication, digital screens, displays, furniture and selected full-store build-outs. 
• Improve Perfect Store guidelines, sell-in materials and execution tools, crafting practical build sketches and communication when needed. 
• Lead store-opening and deployment models and pilots through implementation, validation and scale-up. 
• Define transparency standards and measurement frameworks, using OPEN and internal measurement tool (REEV) for training, activation, follow-up and continuous improvement. 
• Partner with customers, Sales and Key Account teams to co-create solutions that translate commercial priorities into strong in-store experiences. 
• Manage project budgets and performance, and collaborate with cross-functional teams, vendors and build partners to deliver to agreed standards. 

Skills & Capabilities 

• Around 5 years of experience in retail marketing, shopper marketing, category management, retail development or a similar commercial role. 
• Experience across retail messaging, electronic signage, product showcases, fixtures and store environments, from concept to scale-up. 
• Proficiency in SketchUp Pro or equivalent, with the ability to compose practical build sketches and vendor briefs. 
• Proficiency in Adobe InDesign, with the ability to build and adapt guidelines and sell-in materials. 
• Strong understanding of shopper behaviour and retail environments, demonstrating skill in converting data and insights into action. 
• Experience developing retail critical metrics, measurement frameworks or follow-up methods. 
• Strong relationship-building and collaboration skills across functions and external partners. 
• Fluency in Swedish and English, written and spoken. 
• Supplier relationships within retail furniture, displays or production solutions are an advantage. 

Rewards & Benefits 

At Swedish Match, we offer a competitive package supporting your wellbeing, financial security and work-life balance, including: 

• Collective Bargaining Agreement. 
• Pension and Flex Pension, including ITP occupational pension. 
• Comprehensive insurance coverage, including private healthcare. 
• 30 days of vacation plus Working Time Account (ATK). 
• Wellness allowance of SEK 5,000 annually. 
• Employee Assistance Program (EAP). 
• Generous parental benefits, including improved parental leave and reduced working hours with full pay during your first month back. 
• Employee events and social activities. 

#SWMA

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