Sales Engineer (Pan-India)
Asian Paints · Mumbai
Job Purpose
The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of waterproofing/flooring/admixture products in project sales segments in defined geography through lead conversions and product trainings to various stake holders like applicators, contractors and thereby achieving overall business objectives
Key Responsibilities
Business objectives
- Identify, index and review market potential for waterproofing/flooring/admixture products in Project Sales (Geography and Key Accounts)
- Generate leads through direct project site visits and various stakeholders like Project Sales Executives, Applicators and Dealers
- Conduct site inspection based on leads and make proposals including sampling to convert sites
- Focus on product mix and ensure product addition in Basic Order Quantity (BOQ) of the site
Technical Assistance
- Provide technical assistance pre and post sales at the project sites related to waterproofing/flooring/admixture
- Undertake on-site sampling for waterproofing/flooring/admixture products to build customer confidence
Market Development
- Identify and engage with set of medium to large product applicators, consultants etc. for the purpose of market expansion and upgradation
- Build long term relationship with the identified set of stakeholders through regular product training and on-site assistance
- Brief about products and systems with Specifiers and Consultants to generate business
Training
- Identify and train Project Sales Applicators on practical application of waterproofing/flooring/admixture products at regular intervals
- Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators
Market Intelligence
- Assist Marketing function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market
- Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives
- Integrate with Research and Technology function for new product development based on feedback of product trends in the market
Additional Requirements
- Role involves visiting project sites which requires extensive travelling
- Applicant should be mobile pan India as the said role is transferrable in nature.
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