Executive N - Sales Engineering - Admixtures

Asian Paints · Kolkata

Business objectives

Identify, index and review market potential for Admixtures products in Project Sales (Geography and Key Accounts)
Create a pipeline of projects (Pvt and Govt) and RMCs for admixture sales.
Generate leads through direct project site visits and various stakeholders like Project Sales Officers, Applicators and Dealers
Coordinate with Concrete Technologist to conduct trials in time or troubleshoot issues on sites.
Commercial negotiations with decision makers to clinch orders.
Focus on product mix and ensure product addition in Basic Order Quantity (BOQ) of the site
Coordinate with supply chain to ensure timely delivery on site.
Ensuring timely collection of payments from distributor.

Technical Assistance

Provide technical assistance pre and post sales at the project sites related to Admixtures products.
- Undertake on-site sampling through the Concrete Technologist for Admixtures products to build customer confidence
Market Development
- Detailed competition mapping and awareness of their progress on a site to site basis.
- Identify and engage with set of medium to large RMCs, consultants etc. for the purpose of market expansion and upgradation
- Build long term relationship with the identified set of stakeholders through regular product training and on-site assistance
- Brief about products and systems with Specifiers and Consultants to generate business
Training
- Identify and support RMCs and clients on practical application of Admixture products at regular intervals
- Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators
Market Intelligence
- Assist Marketing function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market
- Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiative
- Integrate with Research and Technology function for new product development based on feedback of product trends in the market