Executive N - Business Development

Asian Paints · Chennai

Business objectives

Identify, index and review market potential of Project sites at segment level (Geography and Key Accounts)
Conduct site inspection based on leads and make proposals including sampling to convert sites
Negotiate, finalize and execute the site order as per agreed proposals
Monitor the project site on regular intervals and ensure that essential services are provided with warranty
Focus on specific key accounts, segments, geographies and products to gain market share

Influencers Development and Retention

Encourage influencers’ participation in loyalty benefit programs to add new and upgrade and retain existing applicators
Create product awareness through relevant trainings and track lead conversion ratio

Reports and Processes

Prepare and circular relevant reports like index sheet as per defined timelines
Follow applicable processes and documentation while performing various site level and specific transactions

Efficiency

Reconcile the dealer account at regular intervals and ensure smooth settlement of payments including outstanding dues

Integration

• Integrate with Retail, Services, Commercial and Marketing function for lead sharing, site-specific support or any other operational issues