Manager, Data & Analytics | Univ. of Florida

ASM Global · Gainesville

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ABOUT LEGENDS GLOBAL

Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white-label model that keeps our partners front and center — from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.

With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale, expertise, and connectivity to help our partners grow. The Legends Global Way guides how we operate: Align, Scale, Connect, Team, Win — shared success, repeatable systems, connected solutions, unstoppable teams, and wins that are earned every day.

About the Role

The Manager, Data & Analytics will develop knowledge, shape customer journeys by segments, and build a data-driven strategy to increase overall revenue and fan engagement for the Ben Hill Griffin Stadium transformation project. This role will analyze, propose, and lead the development of CRM initiatives, support the implementation of business intelligence tools, and set up data visualization reporting.

About the Project

The University of Florida is undertaking a transformational renovation of Ben Hill Griffin Stadium from 2027 through 2030, with Legends Global engaged to lead sales execution tied to premium seating, hospitality experiences, and long-term revenue strategy. This role partners closely with Florida Athletics and internal Legends stakeholders to align project milestones, product strategy, and commercial outcomes in a high-visibility collegiate environment.

WHAT YOU’LL DO (KEY RESPONSIBILITIES)

• Serve as a strategic analytics partner to sales and marketing teams, delivering insights that directly inform revenue strategy and business decisions 
• Translate business objectives into analytical frameworks, identifying key drivers of revenue performance across acquisition, conversion, retention, and pricing
• Lead the implementation, adoption, and ongoing optimization of standardized sales performance and analytics solutions across properties, ensuring consistent reporting, actionable insights, and alignment with business objectives.
• Own and optimize the CRM ecosystem, ensuring it is configured to effectively support ticket sales initiatives 
• Design and manage lead flow and lifecycle processes, including lead capture, routing, assignment, and progression through defined pipeline stages 
• Drive CRM adoption and usage across sales and marketing teams, establishing best practices for data entry, call logging, and opportunity management 
• Maintain and enforce data governance standards, ensuring accuracy, consistency, and completeness of customer and pipeline data across CRM, ticketing, and reporting environments 
• Collaborate with marketing to execute targeted campaigns, building and managing audience segments based on behavior, engagement, and lifecycle stage, and supporting campaign setup and performance tracking 
• Analyze fan behavior and customer data to identify opportunities for audience segmentation, targeting, and personalized engagement strategies   
• Support revenue planning initiatives, including forecasting, pricing strategy, inventory optimization, and segment projections 
• Deliver data-driven recommendations to sales and marketing leadership to improve prospecting, pipeline efficiency, campaign effectiveness, and overall sales performance 
• Partner with Florida and Legends Global analytics, data engineering, and technology teams to ensure data is structured, accessible, and aligned for reporting, modeling, and insights generation 
• Create executive-ready presentations and insights that clearly communicate performance, trends, and strategic recommendations to senior leadership 
• Continuously identify and implement process improvements and automation, reducing manual effort and enhancing scalability across sales, marketing, and analytics operations 

WHAT YOU BRING (QUALIFICATIONS & EXPERIENCE)

• 4+ years of data and analytics experience
• Technical and strategic knowledge of Claude, Salesforce and marketing platforms.
• Attention to detail and quality assurance focus.
• Ability to collaborate cross-departmentally and synthesize multiple inputs into a cohesive strategy.
• Exceptional at building relationships both internally and externally
• Professional, positive, and proactive
• Available to work game day and other events often outside of traditional business hours.

WORK ENVIRONMENT & TRAVEL

• This role operates in a dynamic, client-facing environment with regular interaction across university, venue, and corporate stakeholders.
• The position is expected to be based in or closely connected to Gainesville, Florida, with onsite presence required to support the project and client partnership.
• Travel and schedule flexibility are required based on business needs, stakeholder meetings, project milestones, and event-related demands.

COMPENSATION

Competitive pay, commensurate with experience, skills, and qualifications. This role may also be eligible for an incentive. Legends Global offers a competitive total rewards package, including medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

DEPARTMENT

Legends Global Sales

REPORTS TO

Director of Revenue Marketing

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