Junior Paid Influencer Manager
Sega · London
ABOUT SEGA
SEGA is one of the leading interactive entertainment companies in the world, with our European HQ based in West London and development studios spanning the UK and Bulgaria. Known for quality and creativity above all else, our studios include Sports Interactive, Two Point Studios, Hardlight and Creative Assembly.
At the heart of SEGA is our publishing team based in London, where we help the studios bring their creative vision to life. Here we have a hardworking bunch of people spanning Tech, Sales, Marketing, Finance, QA and more.
Together, we drive the continued success and evolution of our Western business through living our company values of being product focused, embracing true partnerships and always having fun so that we can strive to come together as One SEGA.
Role: Junior Paid Influencer Manager
Company: SEGA Europe Ltd
Working model: Hybrid (3 days in office per week)
Location: Building 12, Chiswick Business Park, 566 Chiswick High Road, London, W4 5AN
POSITION OVERVIEW
As Junior Paid Influencer Manager, you will support the planning and delivery of SEGA’s paid influencer campaigns across EMEA.
Reporting to the Head of Paid Media, you will work alongside the Paid Media team to bring creator campaigns to life across SEGA’s portfolio of Western and Japanese titles. Your responsibilities will include creator research, preparing campaign briefs, coordinating content approvals, maintaining campaign records and supporting reporting.
You will work with agencies, talent partners and internal teams to keep activity organised, on schedule and aligned with agreed campaign objectives, helping deliver creator content that connects with local gaming and entertainment audiences across EMEA.
With guidance and support from the Paid Media team, you will take responsibility for day-to-day campaign coordination and agreed deliverables, building towards managing smaller activations within approved plans and budgets.
This role is suited to someone early in their marketing career who is organised, interested in gaming and creator culture, and keen to develop practical experience in paid influencer marketing.
KEY RESPONSIBILITIES
Campaign Planning & Coordination
- Support the Paid Media team in planning and delivering paid influencer campaigns across EMEA.
- Coordinate day-to-day campaign tasks, maintaining timelines, tracking deliverables and following up with agencies and partners to keep activity on schedule.
- Coordinate the distribution of game codes, campaign assets and supporting materials, helping creators and partners prepare for activations.
Creator Research & Partner Support
- Research creators and review agency shortlists against agreed criteria, gathering information on audience demographics, content quality, engagement and market relevance to support creator selection.
- Support relationships with creators, talent agencies and influencer partners, handling routine campaign communications and escalating questions or issues where required.
- Help review agency proposals and creator deliverables against agreed briefs, flagging questions around content quality, audience suitability or local relevance to the team.
- Monitor creator content and trends across TikTok, Instagram, YouTube and Twitch, sharing relevant examples and ideas for future campaigns.
Content Approvals & Paid Amplification
- Organise creator concept and content reviews with Product Marketing, Studio Brand and other relevant teams, collating feedback and tracking approvals.
- Coordinate the handover of approved creator content for paid amplification, maintaining records of agreed usage rights, permissions and asset requirements.
- Track contractual deliverables and advertising disclosure requirements using agreed processes, flagging missing information or potential issues to the relevant colleagues.
Cross-Functional Collaboration
- Work closely with the Community team and colleagues across SEGA West Publishing to support alignment between paid and organic creator activity across campaign beats, sharing creator recommendations, campaign plans and performance learnings.
- Coordinate the day-to-day running of TikTok’s Gaming Incentive Programme for SEGA across EMEA territories, working with TikTok and the Product Marketing team to organise campaign briefs, track creator activity and deliverables, and report on results.
QUALIFICATIONS
Essential
- 1–2 years’ relevant experience in influencer marketing, creator partnerships, social media or campaign coordination, gained within a brand, agency, talent business or comparable environment.
- Familiarity with the creator landscape across TikTok, Instagram, YouTube and Twitch, and an understanding of how content algorithms and audiences differ between platforms.
- Strong organizational skills and attention to detail, with the ability to coordinate multiple tasks and campaign deadlines in a fast-paced environment.
- Clear written and verbal communication skills, including the ability to prepare briefs, consolidate feedback and provide concise updates.
- A collaborative approach, with confidence working with internal colleagues and external partners.
- Confidence using spreadsheets and presentation tools to maintain campaign trackers and support reporting.
- An interest in campaign performance and the ability to draw practical observations from creator and content data.
- A proactive approach to problem-solving, with the judgement to flag issues and seek guidance when needed.
- Passion for gaming, creator culture and the evolving influencer ecosystem.
Desired
- Experience supporting paid influencer campaigns, including creator research, briefing, content approvals or reporting.
- Knowledge of key European gaming creators, talent agencies or audience behaviours.
- Familiarity with creator content usage rights and paid amplification, including Spark Ads.
- Exposure to paid creator campaign processes, such as briefing, content approvals, usage permissions or reporting.
- Proficiency in an additional European language.
- Familiarity with SEGA franchises and their communities.
- Previous experience within the video games or entertainment sector.
WORKING THE SEGA WAY
We believe that making the best games relies on having the best people, so we make sure that we look after ours…
For our gaming buffs, you can get involved in our lunchtime get gaming sessions in our games lounge and Club SEGA, regular gaming tournaments and free SEGA games on Steam.
If you're more of a foodie, you can take advantage of fresh fruit and cereal every single day.
Fitness fanatics will love our discounted gym membership, ride to work scheme, workout area and bootcamps in the business park. You can find your zen with weekly yoga classes as well as in-house massage therapy.
You'll have access to a comprehensive benefits package that includes life assurance, income protection, private healthcare & dental insurance schemes and an enhanced contributory pension scheme. We offer competitive salaries and a fantastic bonus scheme so that you can stay motivated and focused on making SEGA the best it can be.
We hold regular lunch & learn sessions, company updates at incredible venues in Central London and Christmas parties that you’ll want to brag to your mates about! What’s not to love?
We pride ourselves on having flexible working hours to ensure that you have a life outside of the office.
We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table. All applicants are welcome!
And that’s just the tip of the iceberg. Check out our Careers Website to find out why we are a workplace you’ll never want to leave!