Social Media Specialist

AspenTech · Bedford · $61,100–$76,400 (stated in the posting)

The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways — from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community.

The Role

Aspen Technology, Emerson’s industrial software business, is seeking a Social Media Specialist to help strengthen the company’s social media presence, expand engagement with key audiences and establish a scalable employee advocacy program.

This role will support the development and execution of social media strategies that advance AspenTech's corporate, product, customer, event, cultural and thought leadership priorities.

While LinkedIn is AspenTech’s primary platform today, this position requires broader social media expertise, including content strategy, audience engagement, executive visibility, employee amplification, platform best practices, analytics and governance. The role also requires effective collaboration with key internal stakeholders, including our video team on integrated YouTube strategies, our creative team on design and with Emerson’s enterprise social media team on overall best practices.

The ideal candidate has at least 4 years of experience managing social media programs within a B2B technology environment and a demonstrated ability to collaborate effectively with senior leaders, subject matter experts and executive stakeholders. This individual combines strong writing, creative and storytelling skills with a data-driven mindset and a deep understanding of how social media can be used to build thought leadership, increase visibility, drive audience engagement and extend corporate reach through executive and employee advocacy.

Your Impact

Manage AspenTech’s day-to-day social media presence
Create and publish social content aligned with organizational priorities
Partner with senior executives, business leaders and subject matter experts to develop engaging social content that elevates their expertise and advances company objectives
Establish and scale AspenTech's employee advocacy initiative, creating the strategy, governance model, content distribution processes, participant engagement programs and performance metrics needed to expand employee-driven reach and brand visibility
Translate complex technical, industrial and business topics into compelling social content for target audiences
Manage and maintain the social media editorial calendar
Identify opportunities to increase engagement, reach, audience growth and employee advocacy
Develop and advance considerations for an expanded social channel strategy
Monitor industry trends, competitor activity and emerging social media platform capabilities
Analyze content performance and provide regular reporting and recommendations to improve results
Collaborate with creative services, video production and content teams to develop high-performing visual and multimedia content
Leverage AI-enabled tools to improve content creation, workflow efficiency and performance optimization
Ensure all content aligns with AspenTech brand, messaging, editorial, legal and governance standards

What You'll Need

Bachelor's degree in Communications, Marketing, Journalism, Public Relations or a related field
4+ years of professional experience managing social media programs, preferably within a B2B technology organization
Demonstrated expertise in social content strategy, publishing, audience engagement and analytics, with a focus on LinkedIn
Proven success increasing reach, engagement and follower growth through LinkedIn programs
Experience working directly with senior leaders and executives in a professional communications, marketing or content role
Demonstrable writing, editing and storytelling skills
Strong project management skills with the ability to balance multiple stakeholders and deadlines
Experience using LinkedIn analytics and social media management platforms
Strong interpersonal skills and confidence interacting with executive audiences
Ability to translate complex technology topics into compelling content for business and technical audiences

Preferred Qualifications

Experience in industrial software, enterprise software, SaaS, AI, automation, engineering, manufacturing technology or related B2B industries

Experience developing or managing employee advocacy programs

Knowledge of content amplification strategies and employee engagement best practices

Experience creating or managing multimedia content, including short-form video and executive video content

Familiarity with generative AI tools for content creation and optimization

The salary range for this role is $61,100.00 - $76,400.00. This range represents what we in good faith believe is the range possible for base compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range based on several factors. This range may be modified in the future. This role is also eligible for bonus or variable incentive pay. Additionally, we offer a comprehensive benefits package including paid time off, charitable giveback day, medical/dental/vision insurance, and retirement benefits to eligible employees.

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