Mgr (sales Dev - Ibu)

Bajaj Auto · Akurdi

Job Purpose –

A Product Planning and Development Manager develops products by identifying potential products, conducts market research, determines product specifications and develops product strategies to ensure growth on the top line and bottom line

Quadricycle category management (360o Product management - Product positioning, sales, marketing, customer insight & market feedback)

INTERACTION WITH STAKEHOLDERS
	Internal	External
Direct	ASM, RM & CH (Sales & Service)	Aggregator Partners, Agencies, etc
Indirect	HO functions, CMU & Other BU Coordinations (relevant)	New Prospects (Aggregators)

JOB REQUIREMENTS
Educational Qualifications	Essential: Any graduate from a premier institute.
	Desired: Postgraduate from a premier institute.
Work Exp	Min: >5Years	Max:
BU Specification	Preferably FMCG/FMCD/Automotive
Age	Min:	Max:
Need for travel	Medium	50%

KEY COMPETENCIES
Technical/Functional	• Product and Feature Knowledge • Deep Understanding of Brand, Business and Product. • Understanding Market Research and ability to gather Market Intelligence • Strong Analytical and Problem-Solving Skills • Ability to influence stakeholders to deliver results • Demonstrates a collaborative team player attitude
Technical/Functional
Behavioural	- Appetite for learning, quick adaption as per business needs Strong follow-up approach Creative thinking & continuously raise the bar Ensure results with speed

KRA -

Profit Planning:

Plan yearly budget in alignment with the business plans and manage the cash flow to ensure profitability
Constantly monitor Product Decisions, Pricing Policy, Channel Mix, Sales Plan, Marketing Plan to improve Gross Margin levels.
Analyse and update concerned data regarding all the key variables that impact Gross Margin for products.

Product Planning and Development:

Devise and plan product strategies to ensure growth on the top line and bottom line, and spread is achieved.
Devise and implement product mix & pricing strategies.
Defining a product roadmap and long- term strategy for the various products.
Reviewing the key performance parameters to ensure effective delivery on business requirements.
Tracking the effectiveness of plans executed by analysing various reports and identifying areas that require immediate focus.
Continuously benchmark the product portfolio with competition & ensure lead in differentiated products.
Develop Market intelligence by conducting thorough market research and assess the products in the market.
Industry, Competitive Analysis - Identify new product/business opportunities.
Relaying the customer feedback to R&D Team in order to improve or innovate the product offerings.
Ensuring the Product and feature feasibility.

Supporting Responsibilities:

Providing Operational Support to Marketing, Sales, Service, & Logistics Teams
Provide support to the sales team with solutions for speeding up execution based on customer insights.
Establish trade relationships by meeting key accounts and engaging in discussions.
Monitor and keep a track on the activities of Supply from the plant to ensure delivery as per plan.