Sponsorship Measurement Analyst
Learfield · Dallas
The Analyst of Sponsorship Measurement is responsible for delivering data-driven asset valuations, measurement insights, and strategic storytelling that support revenue generation and partner success across the organization. This role collaborates closely with sales, property, insights, and leadership teams to evaluate sponsorship and media assets, develop compelling sales narratives, and provide actionable measurement and valuation recommendations.The analyst ensures the accuracy and integrity of valuation methodologies, measurement tools, and supporting data sources while translating complex analytics into clear business insights for internal and external stakeholders. Through cross-functional partnership, continuous process improvement, and expertise in industry-standard valuation and media measurement practices, this position helps drive informed decision-making, strengthen sales effectiveness, and maximize the value of client and partner investments.
Essential Duties & Responsibilities:
- Execute end-to-end asset valuations based on priorities established by Sales Leadership.
- Assist the brand strategy and insights verticals with valuation requests that support elite level sales materials for local sellers.
- Help develop compelling sales narratives for local sales teams, athletic departments, and select brand partners.
- Ensure all measurement deliverables are presentation-ready and aligned with stakeholder expectations through collaboration with sellers and Sales Leadership.
- Partner with properties and sellers to develop valuation strategies and craft data-driven sales stories.
- Work alongside the Senior Analyst of Measurement and Manager of Pricing and Valuation to provide detailed recaps for brand partners.
- Audit our company’s internal valuation tool routinely to ensure accuracy of all data inputs and subsequent valuation calculations.
- Collaborate with our insights team to ensure the accuracy and data quality of all our third-party viewership, attendance, and demographic dashboards.
- Develop and maintain expertise in internal media measurement tools and methodologies, incorporating industry standards such as CPMs, equivalent units, quality indexing, HIVE, and Critical Mention.
- Support onboarding and training efforts through the development of scalable, on-demand valuation resources for the broader sales organization.
- Perform other duties and special projects as assigned.
Minimum Qualifications:
- 2+ years of experience in data analytics or business intelligence role preferably in sports, media, or entertainment
- Proven ability to use data to analyze, summarize, and communicate results to support business decisions
- Skilled at creating tailored communications for different audiences, including internal sellers, brand partners, management, and data analysts
- Strong organizational, communication, and interpersonal skills
- Analytical mindset with great attention to detail
- Able to adapt and thrive in a fast-paced, evolving environment
Preferred Qualifications:
- Bachelor’s degree in Business, Data Management, Sports Management, Communications, or a related field
- Experience in the sports sponsorship industry, including knowledge of sponsorship inventory and the sales process
- Familiarity with valuation tools across various marketing channels, including live events, social media, digital campaigns, and television
- Working knowledge of Tableau
- Familiarity with SQL and database management
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.