Analyst, Strategy
Kepler Group · New York City · $28.25/hr (stated in the posting)
Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.
Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.
- We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
- We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
- We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.
As a Strategy Analyst, you will take ownership of digital marketing campaigns from start to finish. Collaborating directly with clients and teammates to successfully execute the media planning, launch, optimization, and analysis of campaigns. You’ll need outstanding problem-solving skills, strong technical aptitude, an instinct to use data, and great communication skills to excel as an analyst.
What You Will Do:
- Become an expert in leveraging digital media channels for maximum impact – including display (banner ads), search (Google, Yahoo!/Bing), social (Facebook, Twitter, Pinterest) and online video (Hulu, YouTube), among others
- Work directly with clients, platform partners, and internal teams to understand business and marketing goals, leveraging analytics to advance these goals
- Provide input and guidance around campaign design and innovation in support of client business objectives
- Launch and actively optimize and manage campaigns across trading platforms
- Contribute to weekly, monthly, and annual client insights and strategy reports; contribute to all aspects of ongoing program analysis
- Lead day-to-day client & partner communications
- Manage projects across multiple internal & external stakeholders, helping to prioritize efforts and guide progress
- Understand and comply with company best practices
Desired Skills and Experience:
- Bachelor’s degree (preferred, not required)
- Strong interest and/or experience in marketing and client services, ideally in digital media (display, social, video and search)
- Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
- Excellent listening and communication skills with strong ability to create and build relationships
- Ability to self-manage, juggle multiple priorities, and pay strong attention to details
- Ability to contribute to fast-paced, entrepreneurial, team-based environment
Main Responsibilities:
Campaign Management and Optimization
- Own management of campaigns across various platforms (i.e. Paid Search, Paid Social, Programmatic Display, Native, Video/Audio, etc.) including:
- Manage daily spend to be in line with daily and monthly budget targets
- Perform daily optimizations to ensure campaigns meet client’s target KPIs (i.e. manual bid adjustments or algorithm adjustments for automated bidding)
- Ensure campaign quality (i.e. appealing ad disapprovals, troubleshooting errors, monitoring ad fraud, etc.)
- Use platform management tools to manage budgets, bids, keywords, ad groups/ad sets, ads, etc.
- Ad Optimization: conduct analyses and identify opportunities for new ad creation and regular A/B testing
- Monitor and analyze competitor activity through competitor monitoring technology and provide key insights and trends to internal team and external clients
- Own vendor relationships to identify areas of opportunity within platforms to improve overall program
- Identify, research, and propose new testing and optimization ideas to drive campaign performance
Reporting
- Create and ensure accurate reporting to account/client specifications & KPI’s
- Monitor & analyze data, via daily, weekly, monthly reports, or on an ad hoc basis to drive optimization decisions and effectively manage performance
- Ensure client accounts are maintaining performance against primary KPIs
- Formatting QA for all client deliverables to ensure brand guidelines are met and all deliverables are shared with no errors in data, spelling, grammar, etc.
- Work with your team to formulate and present performance insights to clients on a weekly, monthly, and quarterly basis
Analysis
- Interpret and share performance reporting data for clients on a regular/ ad-hoc basis
- Pull and format data for client facing performance reports and optimization readouts
- Conduct regular platform “deep-dives” to understand changes in performance and identify primary causes (i.e. changes in ad costs, shifts in spend allocation, changes to conversion rates, etc.)
- Generate initial insights for performance reports and optimization readouts
- Draft performance readouts to client, applying data-driven storytelling principles to thoroughly and concisely communicate relevant information
Admin
- Accurate and timely billings and reconciliation
- Own scheduling for internal and external meetings (client, vendor)
- Take notes during all meetings and write clear, concise meeting recaps where applicable
- Assist your leader in managing client communications
Trafficking/Build
- Own trafficking and build process with Campaign Ops team including campaign ops form submission, troubleshooting, and QA for KIP and platform builds
Project Management:
- Deeply understand the status of all projects and ensure the team stays on track to deadlines through daily progress check-ins and escalates any workload/capacity concerns to senior analysts
- Manage upkeep of internal and external project management tools/documents (e.g. Asana, daily priorities document, etc.)
Other
- Proactively reach out to colleagues to provide support on other clients
- Continually seek out areas to continue learning and developing professional skill set
- Attend vendor calls and office hours, monitor platform-related Slack channels; surface new product features and testing opportunities to team, track and share industry trends
Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.
Compensation:
- $28.25/hr - $33.89/hr
Benefits:
- Healthcare/Dental/Vision
- Unlimited PTO
- 401k Contributions
- $75/mo Wellness Stipend
- $100/mo Mobile Phone Stipend
- $50/mo Internet Stipend
- $500/yr Annual Learning Stipend
- $2,000/yr Annual Tuition Stipend
- One-time $200 New Hire Home Office Equipment Stipend
- Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
- Annual Work From Anywhere 4 weeks per year
Kepler is a people first organization. If this roles piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.
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